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Amy Wallace
Creativity, Inc. (The Expanded Edition)
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209468Creativity, Inc. (The Expanded Edition)https://www.gandhi.com.mx/creativity-inc-the-expanded-edition/phttps://gandhi.vtexassets.com/arquivos/ids/1659712/a96ad2ff-ab6b-413e-bfc7-6eb494a73e81.jpg?v=638338572377200000513513MXNPenguin Random House Audio Publishing GroupInStock/Audiolibros/<p>The co-founder and longtime president of Pixar updates and expands his 2014 <em>New York Times</em> bestseller on creative leadership, reflecting on the management principles that built Pixars singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.</p><p>Might be the most thoughtful management book ever.<em>Fast Company</em></p><p>For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the <em>Toy Story</em> trilogy, <em>Finding Nemo, The Incredibles, Up,</em> and <em>WALL-E,</em> which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admiredand so profitable.</p><p>As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, <em>Toy Story</em> was released, changing animation forever. The essential ingredient in that movies successand in the twenty-five movies that followedwas the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:<br /> Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better.<br /> Its not the managers job to prevent risks. Its the managers job to make it safe for others to take them.<br /> The cost of preventing errors is often far greater than the cost of fixing them.<br /> A companys communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.</p><p><em>Creativity, Inc.</em> has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isnt a one-off assignment but an ongoing, day-in, day-out, full-time job. And <em>Creativity, Inc.</em> explores how it is done.</p>...206682Creativity, Inc. (The Expanded Edition)513513https://www.gandhi.com.mx/creativity-inc-the-expanded-edition/phttps://gandhi.vtexassets.com/arquivos/ids/1659712/a96ad2ff-ab6b-413e-bfc7-6eb494a73e81.jpg?v=638338572377200000InStockMXN99999DIAudiolibro20239780593748893_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9780593748893_Penguin Random House Audio Publishing Groupaudiolibro_e5e82d91-4416-31bb-ae3f-d8ddfca97665_9780593748893;9780593748893_9780593748893Amy WallaceInglésMéxicoNoMINUTE2023-06-13T00:00:00+00:00Penguin Random House Audio Publishing Group