Cruise Ship Tourism

Editorial: CABI
Precio $4,133 Precio Gandhi $2,975

Cruise Ship Tourism

Cruise Ship Tourism

Editorial: CABI
ISBN
c50a2ddb-173a-3a18-a192-0c2984bc1bc7
Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals. This second edition: - Reviews the fundamental principles of the industry, the cruise experience from a passenger perspective, marketing, planning and destination development. - Includes case studies throughout, translating theory into practical management advice. - Comprises contributions from over fifty international contributors to portray a truly global perspective. - Provides numerous full colour illustrations to bring the subject to life. A valuable 'one-stop-shop' for those interested in cruise ships and maritime tourism, this new edition from major names in the field is also an invaluable resource for anyone concerned more widely with tourism and business development.
  • Categoría BISAC BUS081000
  • Formato Epub 2
  • Idioma Inglés
  • Año 2017
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