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7330109Customer Loyaltyhttps://www.gandhi.com.mx/customer-loyalty-9791281627383/phttps://gandhi.vtexassets.com/arquivos/ids/6909007/image.jpg?v=638762079043130000398485MXNEGEA Spa - Bocconi University PressInStock/Ebooks/<p>In an economic scenario where complexity and competition are intensifying and change is accelerating, strategies for building customer loyalty are now indispensable for business success, especially in the retail sector. To provide a comprehensive view of this topic, the Channel & Retail Lab at SDA Bocconi and TCC have partnered to produce Customer Loyalty: Theory, Measurement, and Management. We begin with an introduction to the concept of loyalty, and then shift our attention to the challenges and trends facing retailers, in particular large-scale distributors, cove-ring everything from omnichannel strategies to private labels. The book also contains a systematic literature review on loyalty marketing that highlights various conceptualizations, measurement methodologies, and takeaways for practitioners that have emerged over time, as well as a scenario analysis based on interviews with leading players in retail and manufacturing, focusing on TCC s experience. To sum up, Customer Loyalty is an unprecedented contribution to the field offering managers, researchers, and practitioners in the sector a 360-degree view of the topic, revealing gaps and opportunities, and integrating acade</p>...6967705Customer Loyalty398485https://www.gandhi.com.mx/customer-loyalty-9791281627383/phttps://gandhi.vtexassets.com/arquivos/ids/6909007/image.jpg?v=638762079043130000InStockMXN99999DIEbook20259791281627383_W3siaWQiOiIxYmY1M2ViNy1hYTBkLTQzYzAtYWNiMy1iYTI0YWY3ZGIyZTciLCJsaXN0UHJpY2UiOjQ4NSwiZGlzY291bnQiOjg3LCJzZWxsaW5nUHJpY2UiOjM5OCwiaW5jbHVkZXNUYXgiOnRydWUsInByaWNlVHlwZSI6Ildob2xlc2FsZSIsImN1cnJlbmN5IjoiTVhOIiwiZnJvbSI6IjIwMjUtMDYtMTVUMTc6MDA6MDBaIiwicmVnaW9uIjoiTVgiLCJpc1ByZW9yZGVyIjpmYWxzZX1d9791281627383_<p>In an economic scenario where complexity and competition are intensifying and change is accelerating, strategies for building customer loyalty are now indispensable for business success, especially in the retail sector. To provide a comprehensive view of this topic, the Channel & Retail Lab at SDA Bocconi and TCC have partnered to produce Customer Loyalty: Theory, Measurement, and Management.We begin with an introduction to the concept of loyalty, and then shift our attention to the challenges and trends facing retailers, in particular large-scale distributors, cove-ring everything from omnichannel strategies to private labels. The book also contains a systematic literature review on loyalty marketing that highlights various conceptualizations, measurement methodologies, and takeaways for practitioners that have emerged over time, as well as a scenario analysis based on interviews with leading players in retail and manufacturing, focusing on TCC s experience.To sum up, Customer Loyalty is an unprecedented contribution to the field offering managers, researchers, and practitioners in the sector a 360-degree view of the topic, revealing gaps and opportunities, and integrating academic research and empirical evidence from the business world.</p>...(*_*)9791281627383_<p>In an economic scenario where complexity and competition are intensifying and change is accelerating, strategies for building customer loyalty are now indispensable for business success, especially in the retail sector. To provide a comprehensive view of this topic, the Channel & Retail Lab at SDA Bocconi and TCC have partnered to produce Customer Loyalty: Theory, Measurement, and Management. We begin with an introduction to the concept of loyalty, and then shift our attention to the challenges and trends facing retailers, in particular large-scale distributors, cove-ring everything from omnichannel strategies to private labels. The book also contains a systematic literature review on loyalty marketing that highlights various conceptualizations, measurement methodologies, and takeaways for practitioners that have emerged over time, as well as a scenario analysis based on interviews with leading players in retail and manufacturing, focusing on TCC s experience. To sum up, Customer Loyalty is an unprecedented contribution to the field offering managers, researchers, and practitioners in the sector a 360-degree view of the topic, revealing gaps and opportunities, and integrating acade</p>...9791281627383_EGEA Spa - Bocconi University Presslibro_electonico_9791281627383_9791281627383Sandro CastaldoInglésMéxico2025-04-01T00:00:00+00:00https://getbook.kobo.com/koboid-prod-public/ajohnston@ipgbook.com-epub-5a1fac99-42f2-4d7b-95c8-24ada27e882f.epub2025-04-01T00:00:00+00:00EGEA Spa - Bocconi University Press