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Aradhna Krishna
Customer Sense
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4059044Customer Sensehttps://www.gandhi.com.mx/customer-sense-9781137346056/phttps://gandhi.vtexassets.com/arquivos/ids/2994291/823264f7-e85a-47f7-b973-8c59cf6435f5.jpg?v=638384735493430000https://gandhi.vtexassets.com/arquivos/ids/2991364/823264f7-e85a-47f7-b973-8c59cf6435f5.jpg?v=6383847316139700009761084MXNPalgrave Macmillan USInStock/Ebooks/<p>An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumers senses.</p>...3995487Customer Sense9761084https://www.gandhi.com.mx/customer-sense-9781137346056/phttps://gandhi.vtexassets.com/arquivos/ids/2994291/823264f7-e85a-47f7-b973-8c59cf6435f5.jpg?v=638384735493430000https://gandhi.vtexassets.com/arquivos/ids/2991364/823264f7-e85a-47f7-b973-8c59cf6435f5.jpg?v=638384731613970000InStockMXN99999DIEbook20139781137346056_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9781137346056_<p>An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumers senses.</p>(*_*)9781137346056_<p>An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumers senses.</p>...9781137346056_Palgrave Macmillan USlibro_electonico_3d775274-bf25-3e5a-a0f9-c3fa4231a053_9781137346056;9781137346056_9781137346056Aradhna KrishnaInglésMéxico2013-05-06T00:00:00+00:00Palgrave Macmillan US