ADDIE process of instructional design is past its prime; It was developed long before Agile and other iterative processes that have introduced greater efficiencies in design and development, fostered more creativity, and addressed effective stakeholder involvement. Leaving ADDIE for SAM introduces two new concepts SAM, the Successive Approximation Model, and the Savvy Start. Together, they incorporate contemporary design and development processes that reduce the complexity of instructional design and development, yielding more energetic and effective learning experiences.