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Annette Pattloch
Digital Business Leadership
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3368671Digital Business Leadershiphttps://www.gandhi.com.mx/digital-business-leadership-9783662565483/phttps://gandhi.vtexassets.com/arquivos/ids/3316900/ae3e41ce-18ba-4789-8884-e6fdfc70aea6.jpg?v=63838519833153000012681409MXNSpringer Berlin HeidelbergInStock/Ebooks/<p>This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization not only of communication, but of complete value chains has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.</p>...3304228Digital Business Leadership12681409https://www.gandhi.com.mx/digital-business-leadership-9783662565483/phttps://gandhi.vtexassets.com/arquivos/ids/3316900/ae3e41ce-18ba-4789-8884-e6fdfc70aea6.jpg?v=638385198331530000InStockMXN99999DIEbook20189783662565483_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_<p>This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization not only of communication, but of complete value chains has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.</p>(*_*)9783662565483_<p>This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization not only of communication, but of complete value chains has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.</p>...9783662565483_Springer Berlin Heidelberglibro_electonico_f62de173-41d8-3306-9347-7e3960af01a4_9783662565483;9783662565483_9783662565483Annette PattlochInglésMéxico2018-04-27T00:00:00+00:00Springer Berlin Heidelberg