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Mike Berry
Digital Marketing Fundamentals
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7146938Digital Marketing Fundamentalshttps://www.gandhi.com.mx/digital-marketing-fundamentals-9781040309377/phttps://gandhi.vtexassets.com/arquivos/ids/6692637/image.jpg?v=63868998845253000016841684MXNTaylor & FrancisInStock/Ebooks/<p><em>Digital Marketing Fundamentals</em> covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digi<em>tal Marketing Fundamentals</em> is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.</p><p>In this book, all relevant aspects of Digital Marketing are addressed: digital transformation, strategy and business models, online customer behaviour and learning to understand the customer, online branding, customer acquisition and customer engagement, facilitating online purchases and setting up digital services. The book addresses step-by-step the role of Digital Marketing in each phase of the customer cycle: from the inspiration phase and research phase to the maintenance and replacement phase. Designing effective websites and apps, digital analytics and experimentation and planning and organization are also discussed. The book gives the reader an integrated basis with which they can respond to new trends and techniques in the future.</p><p><em>Digital Marketing Fundamentals</em> is suitable for commercial and management courses in Higher Education including Universities and Business Schools and also for professionals working in Digital Marketing.</p>...6809920Digital Marketing Fundamentals16841684https://www.gandhi.com.mx/digital-marketing-fundamentals-9781040309377/phttps://gandhi.vtexassets.com/arquivos/ids/6692637/image.jpg?v=638689988452530000InStockMXN99999DIEbook20259781040309377_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9781040309377_<p><em>Digital Marketing Fundamentals</em> covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digi<em>tal Marketing Fundamentals</em> is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.</p><p>In this book, all relevant aspects of Digital Marketing are addressed: digital transformation, strategy and business models, online customer behaviour and learning to understand the customer, online branding, customer acquisition and customer engagement, facilitating online purchases and setting up digital services. The book addresses step-by-step the role of Digital Marketing in each phase of the customer cycle: from the inspiration phase and research phase to the maintenance and replacement phase. Designing effective websites and apps, digital analytics and experimentation and planning and organization are also discussed. The book gives the reader an integrated basis with which they can respond to new trends and techniques in the future.</p><p><em>Digital Marketing Fundamentals</em> is suitable for commercial and management courses in Higher Education including Universities and Business Schools and also for professionals working in Digital Marketing.</p>...9781040309377_Taylor & Francislibro_electonico_9781040309377_9781040309377Mike BerryInglésMéxico2025-02-04T00:00:00+00:00https://getbook.kobo.com/koboid-prod-public/taylorandfrancis-epub-57ff00b2-9875-4200-bcf2-372073e8ed77.epub2025-02-04T00:00:00+00:00Taylor & Francis