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Richard A.
Digital Media and Innovation
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1063774Digital Media and Innovationhttps://www.gandhi.com.mx/digital-media-and-innovation/phttps://gandhi.vtexassets.com/arquivos/ids/666016/6a3efc56-fc76-4e47-9001-56886933bb68.jpg?v=63833571451637000013491499MXNSAGE PublicationsInStock/Ebooks/<p><em><strong>Digital Media and Innovation</strong></em> takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Todays media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.</p>...1056887Digital Media and Innovation13491499https://www.gandhi.com.mx/digital-media-and-innovation/phttps://gandhi.vtexassets.com/arquivos/ids/666016/6a3efc56-fc76-4e47-9001-56886933bb68.jpg?v=638335714516370000InStockMXN99999DIEbook20169781506300450_W3siaWQiOiIzOTYzNjViMi05MTAyLTQ3NjMtYmI3Mi1kMDQ2OGRlNzc5YWYiLCJsaXN0UHJpY2UiOjE0ODAsImRpc2NvdW50IjoxNDgsInNlbGxpbmdQcmljZSI6MTMzMiwiaW5jbHVkZXNUYXgiOnRydWUsInByaWNlVHlwZSI6Ildob2xlc2FsZSIsImN1cnJlbmN5IjoiTVhOIiwiZnJvbSI6IjIwMjQtMTItMDFUMDA6MDA6MDBaIiwicmVnaW9uIjoiTVgiLCJpc1ByZW9yZGVyIjpmYWxzZX1d9781506300450_<p><em><strong>Digital Media and Innovation</strong></em> takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Todays media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.</p>...9781506300450_SAGE Publicationslibro_electonico_c7aa2aa7-17db-3463-87c7-6de8a1cdce1a_9781506300450;9781506300450_9781506300450Richard A.InglésMéxicohttps://getbook.kobo.com/koboid-prod-public/sagepub-epub-7efd1a06-7c01-4824-b7de-cec8ceb6184f.epub2016-02-11T00:00:00+00:00SAGE Publications