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Matt Hills
Doctor Who: The Unfolding Event Marketing, Merchandising and Mediatizing a Brand Anniversary
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3537642Doctor Who: The Unfolding Event Marketing, Merchandising and Mediatizing a Brand Anniversaryhttps://www.gandhi.com.mx/doctor-who-the-unfolding-event--marketing-merchandising-and-mediatizing-a-brand-anniversary-9781137463326/phttps://gandhi.vtexassets.com/arquivos/ids/2810132/6b8f8df9-fd34-4e37-b573-187b732d547b.jpg?v=6383844820888700009621069MXNPalgrave Macmillan UKInStock/Ebooks/<p>The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a popular media event while sometimes uneasily integrating public service values and consumerist logics.</p>...3473799Doctor Who: The Unfolding Event Marketing, Merchandising and Mediatizing a Brand Anniversary9621069https://www.gandhi.com.mx/doctor-who-the-unfolding-event--marketing-merchandising-and-mediatizing-a-brand-anniversary-9781137463326/phttps://gandhi.vtexassets.com/arquivos/ids/2810132/6b8f8df9-fd34-4e37-b573-187b732d547b.jpg?v=638384482088870000InStockMXN99999DIEbook20159781137463326_W3siaWQiOiI1MjRkYTA0NS04M2YzLTRjYTEtYTZhNC04YWJhMzkwMzhiYzIiLCJsaXN0UHJpY2UiOjEwNzksImRpc2NvdW50IjoxMDgsInNlbGxpbmdQcmljZSI6OTcxLCJpbmNsdWRlc1RheCI6dHJ1ZSwicHJpY2VUeXBlIjoiV2hvbGVzYWxlIiwiY3VycmVuY3kiOiJNWE4iLCJmcm9tIjoiMjAyNC0xMi0wMVQwMDowMDowMFoiLCJyZWdpb24iOiJNWCIsImlzUHJlb3JkZXIiOmZhbHNlfV0=9781137463326_<p>The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a popular media event while sometimes uneasily integrating public service values and consumerist logics.</p>...9781137463326_Palgrave Macmillan UKlibro_electonico_80273dc5-dc6d-301c-9783-09f5d4e98d7b_9781137463326;9781137463326_9781137463326Matt HillsInglésMéxico2015-07-22T00:00:00+00:00Palgrave Macmillan UK