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Jamie Ducharme
Big Vape
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2129464Big Vapehttps://www.gandhi.com.mx/e935e37f-1206-3941-8e10-d7affc718f8f/phttps://gandhi.vtexassets.com/arquivos/ids/1958901/a96ad2ff-ab6b-413e-bfc7-6eb494a73e81.jpg?v=638345035519400000513513MXNHodder & StoughtonInStock/Audiolibros/<p><strong>A thrilling look at the rise and fall of Juul and the danger of e-cigarettes.</strong></p><p><strong>The story begins with two students who want to quit smoking and culminates with 48 dead and nearly 2,300 injured and counting. The real question is: how?</strong><br /><strong>__________</strong></p><p>Some say vaping is a public health revolution that could help save millions of lives worldwide. But there is one big problem: teenagers. Instead of catering to adult smokers, the e-cigarette industry appears to overwhelmingly target non-smoking youth.</p><p><em>Big Vape</em> uses the dramatic rise and fall of Juul to tell a larger story of big business, public health and youth culture. It shows how scientists can present opposing facts, and even the soundest studies can be means to questionable ends; how lack of regulation can be deadly, and the wrong regulations can be just as bad; how marketing communications can reverse steady national trends, and how an epidemic can break out in just a puff of smoke.</p><p><strong>This is a story of ambition and greed:</strong> two starry-eyed grad students set out to change the world and end up at the helm of a 38 billion empire.</p><p><strong>This is a story of boom and bust:</strong> Silicon Valley darlings pitched as world changers who end up on a nationwide apology tour as their business falls apart at the seams.</p><p><strong>This is a story media manipulation:</strong> young people adopting an unlikely product and making it a cultural phenomenon.</p><p><strong>This is a story of our time.</strong><br /><strong>__________</strong></p><p>(P) 2021 Macmillan Audio</p>...2103794Big Vape513513https://www.gandhi.com.mx/e935e37f-1206-3941-8e10-d7affc718f8f/phttps://gandhi.vtexassets.com/arquivos/ids/1958901/a96ad2ff-ab6b-413e-bfc7-6eb494a73e81.jpg?v=638345035519400000InStockMXN99999DIAudiolibro20219781529345810_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9781529345810_<p><strong>A thrilling look at the rise and fall of Juul and the danger of e-cigarettes.</strong></p><p><strong>The story begins with two students who want to quit smoking and culminates with 48 dead and nearly 2,300 injured and counting. The real question is: how?</strong><br /><strong>__________</strong></p><p>Some say vaping is a public health revolution that could help save millions of lives worldwide. But there is one big problem: teenagers. Instead of catering to adult smokers, the e-cigarette industry appears to overwhelmingly target non-smoking youth.</p><p><em>Big Vape</em> uses the dramatic rise and fall of Juul to tell a larger story of big business, public health and youth culture. It shows how scientists can present opposing facts, and even the soundest studies can be means to questionable ends; how lack of regulation can be deadly, and the wrong regulations can be just as bad; how marketing communications can reverse steady national trends, and how an epidemic can break out in just a puff of smoke.</p><p><strong>This is a story of ambition and greed:</strong> two starry-eyed grad students set out to change the world and end up at the helm of a $38 billion empire.</p><p><strong>This is a story of boom and bust:</strong> Silicon Valley darlings pitched as world changers who end up on a nationwide apology tour as their business falls apart at the seams.</p><p><strong>This is a story media manipulation:</strong> young people adopting an unlikely product and making it a cultural phenomenon.</p><p><strong>This is a story of our time.</strong><br /><strong>__________</strong></p><p>(P) 2021 Macmillan Audio</p>9781529345810_Hodder & Stoughtonaudiolibro_e935e37f-1206-3941-8e10-d7affc718f8f_9781529345810;9781529345810_9781529345810Jamie DucharmeInglésMéxicoNoMINUTE2021-05-25T00:00:00+00:00Hodder & Stoughton