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Adam Morgan
Eating the Big Fish
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2246620Eating the Big Fishhttps://www.gandhi.com.mx/eating-the-big-fish/phttps://gandhi.vtexassets.com/arquivos/ids/1874924/9c917ad9-6615-4ee6-90c3-27149fd7a348.jpg?v=638342106001130000492684MXNWileyInStock/Ebooks/<p><strong>EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded</strong></p><p>The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.</p><p>It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.</p>...2074841Eating the Big Fish492684https://www.gandhi.com.mx/eating-the-big-fish/phttps://gandhi.vtexassets.com/arquivos/ids/1874924/9c917ad9-6615-4ee6-90c3-27149fd7a348.jpg?v=638342106001130000InStockMXN99999DIEbook20099780470527757_W3siaWQiOiI1MDc0MzRkYy0wYTgxLTQ2YzUtOGM0Yy0xNjhlZjM5ZjhhMDkiLCJsaXN0UHJpY2UiOjY4NCwiZGlzY291bnQiOjE5Miwic2VsbGluZ1ByaWNlIjo0OTIsImluY2x1ZGVzVGF4Ijp0cnVlLCJwcmljZVR5cGUiOiJXaG9sZXNhbGUiLCJjdXJyZW5jeSI6Ik1YTiIsImZyb20iOiIyMDI0LTEwLTAxVDIxOjAwOjAwWiIsInJlZ2lvbiI6Ik1YIiwiaXNQcmVvcmRlciI6ZmFsc2V9XQ==9780470527757_<p><strong>EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded</strong></p><p>The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.</p><p>It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.</p>(*_*)9780470527757_<p><strong>EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded</strong></p><p>The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.</p><p>It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.</p>...9780470527757_Wileylibro_electonico_72485a5b-2b4a-455e-89bd-9506f4046a74_9780470527757;9780470527757_9780470527757Adam MorganInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/wiley-epub-d920696e-bc06-4074-81dc-2c8db906a3e1.epub2009-04-03T00:00:00+00:00Wiley