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Effectual Entrepreneurship
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7441073Effectual Entrepreneurshiphttps://www.gandhi.com.mx/effectual-entrepreneurship-9781040268667/phttps://gandhi.vtexassets.com/arquivos/ids/7039598/image.jpg?v=63879655213703000017841784MXNTaylor & FrancisInStock/Ebooks/<p>Whether you come to this book as an entrepreneurship student, a corporate manager, someone seeking regenerative social change, or a seasoned creator of new ventures, you already know that entrepreneurship is the primary engine of growth, innovation, and financial self-reliance.</p><p>What you will discover in this book is that there is a science to entrepreneurshipa shared logic that can be observed in expert entrepreneurs across industries, geographic locations, and time. We call this logic <em>effectuation</em>which means working with things already within your control to co-create valuable new futures with people who want to work with you.</p><p>At the heart of the book you will find the four core principles of effectuation that expert entrepreneurs follow when creating new ventures, products, and markets:</p><ul><li>Start with your means</li><li>Set affordable loss</li><li>Form partnerships</li><li>Leverage contingencies</li></ul><p>In this book, each of these core principles is explained through cases, stories, thought exercises, and a variety of practical applications.</p><p>Presented in the concise, modular, graphical form made popular in previous editions, <em>Effectual Entrepreneurship</em> is perfect both for those seeking to become entrepreneurs, and those already in the thick of things!</p><p>A wealth of thought-provoking material, expert advice, and practical techniques resides in these pages and on the accompanying website: www.effectuation.org.</p>...7070113Effectual Entrepreneurship17841784https://www.gandhi.com.mx/effectual-entrepreneurship-9781040268667/phttps://gandhi.vtexassets.com/arquivos/ids/7039598/image.jpg?v=638796552137030000InStockMXN99999DIEbook2025Inglés