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Diana Leon-Boys
Elena, Princesa of the Periphery
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1260920Elena, Princesa of the Peripheryhttps://www.gandhi.com.mx/elena-princesa-of-the-periphery/phttps://gandhi.vtexassets.com/arquivos/ids/275518/1a26c541-304e-465f-8d41-b1b069d0b796.jpg?v=638334062036500000417580MXNRutgers University PressInStock/Ebooks/<p>2024 National Communication Associations Latino/a Communication Studies Division and La Raza Caucus Book of the Year Award</p><p>2024 National Communication Associations Critical and Cultural Communication Studies Division (CCSD) Book of the year award</p><p><strong>2023 National Communication Associations Feminist and Gender Studies Division Bonnie Ritter Outstanding Feminist Book Award</strong></p><p>In the summer of 2016, Disney introduced its first Latina princess, Elena of Avalor. <em>Princesa of the Periphery</em> explores this Disney property using multiple case studies to understand its approach to girlhood and Latinidad. Following the circuit of culture model, author Diana Leon-Boys teases out moments of complex negotiations by Disney, producers, and audiences as they navigate Elenas circulation. Case studies highlight how a flexible Latinidad is deployed through corporate materials, social media pages, theme park experiences, and the television series to create a princess who is both marginal to Disneys normative vision of princesshood and central to Disneys claims of diversification. This multi-layered analysis of Disneys mediated Latina girlhood interrogates the complex relationship between the U.S.s largest ethnic minority and a global conglomerate that stands in for the U.S. on the global stage.</p>...1250425Elena, Princesa of the Periphery417580https://www.gandhi.com.mx/elena-princesa-of-the-periphery/phttps://gandhi.vtexassets.com/arquivos/ids/275518/1a26c541-304e-465f-8d41-b1b069d0b796.jpg?v=638334062036500000InStockMXN99999DIEbook20239781978830196_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9781978830196_<p>In the summer of 2016, Disney introduced its first Latina princess, Elena of Avalor. <em>Princesa of the Periphery</em> explores this Disney property using multiple case studies to understand its approach to girlhood and Latinidad. Following the circuit of culture model, author Diana Leon-Boys teases out moments of complex negotiations by Disney, producers, and audiences as they navigate Elenas circulation. Case studies highlight how a flexible Latinidad is deployed through corporate materials, social media pages, theme park experiences, and the television series to create a princess who is both marginal to Disneys normative vision of princesshood and central to Disneys claims of diversification. This multi-layered analysis of Disneys mediated Latina girlhood interrogates the complex relationship between the U.S.s largest ethnic minority and a global conglomerate that stands in for the U.S. on the global stage.</p>...(*_*)9781978830196_<p>2024 National Communication Associations Latino/a Communication Studies Division and La Raza Caucus Book of the Year Award</p><p>2024 National Communication Associations Critical and Cultural Communication Studies Division (CCSD) Book of the year award</p><p><strong>2023 National Communication Associations Feminist and Gender Studies Division Bonnie Ritter Outstanding Feminist Book Award</strong></p><p>In the summer of 2016, Disney introduced its first Latina princess, Elena of Avalor. <em>Princesa of the Periphery</em> explores this Disney property using multiple case studies to understand its approach to girlhood and Latinidad. Following the circuit of culture model, author Diana Leon-Boys teases out moments of complex negotiations by Disney, producers, and audiences as they navigate Elenas circulation. Case studies highlight how a flexible Latinidad is deployed through corporate materials, social media pages, theme park experiences, and the television series to create a princess who is both marginal to Disneys normative vision of princesshood and central to Disneys claims of diversification. This multi-layered analysis of Disneys mediated Latina girlhood interrogates the complex relationship between the U.S.s largest ethnic minority and a global conglomerate that stands in for the U.S. on the global stage.</p>...9781978830196_Rutgers University Presslibro_electonico_7d4a1d4f-0672-3f08-9ce5-7ff12b13167c_9781978830196;9781978830196_9781978830196Diana Leon-BoysInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/uofchicagopress-epub-85033bae-6bd4-413f-8c87-460a06947957.epub2023-03-17T00:00:00+00:00Rutgers University Press