2804207Escalation of Commitment in Internationalization Processeshttps://www.gandhi.com.mx/escalation-of-commitment-in-internationalization-processes-9783319691022/phttps://gandhi.vtexassets.com/arquivos/ids/3082319/90356ac6-7e6b-4eb7-a2eb-b603d0d7696c.jpg?v=63838485643803000017321925MXNSpringer International PublishingInStock/Ebooks/<p>This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.</p>...2740523Escalation of Commitment in Internationalization Processes17321925https://www.gandhi.com.mx/escalation-of-commitment-in-internationalization-processes-9783319691022/phttps://gandhi.vtexassets.com/arquivos/ids/3082319/90356ac6-7e6b-4eb7-a2eb-b603d0d7696c.jpg?v=638384856438030000InStockMXN99999DIEbook20179783319691022_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_<p>This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.</p>...9783319691022_Springer International Publishinglibro_electonico_9f144460-870f-3b25-9b27-5d581ca606ae_9783319691022;9783319691022_9783319691022Bjrn RberInglésMéxico2017-11-06T00:00:00+00:00Springer International Publishing