San Francisco, 2000. Justin Jones, former Olympic diver and internet golden boy, is hardly thrilled about the way things are going. His new job is about to be outsourced, he's getting fatter by the second, and he's got no social life. That's when four women show up and pull him in four distinct directions. Unable to commit to anyone else’s ideas of who he should be, Justin searches for his own truth by creating a series of identities that launch him from latte-laden comfort zone to a surreal, sex-for-cash adventure that leaves him completely pixelated, yet somehow strangely integrated.