How much more successful in Selling could you be with less price resistance from customers? This book will show you how. Whether you are completely new to sales or have many years experience, the 'Value House' offers a fresh perspective on an old challenge, the price objection which has almost become the salesperson nemesis. This book has a wealth of ideas, tips & strategies to help you to challenge some conventional thinking and to reshape & refocus your ideas. The 'Value House' book is about avoiding price pressure from customers, by following the analogy of building a house. But are salespeople actually to blame? The' Value House' sets out to understand why sales people get and fear price pressure and how best they can respond to it in a difficult economic climate. This book gives you the opportunity to build your own Value House offering many different activities you can apply to your own business. These activities will help you manage price resistance more proactively and more effectively.Buying this book will help you to: identify the right market to sell to the right people, improve your conversion ratio from interest to order, develop well guided tactical questions, build a powerful value proposition for your company, create a stronger climate of agreement with your customers, avoid Price pressure, defend and justify your price more effectively, build stronger customer loyalty, seek more referrals & Testimonial letters. As markets are more and more competitive with buyers often spoilt for supplier choice, never has there been a better time for salespeople in every company to have an established and well built 'Value House'.