9781449394240_

So youve got an idea for an iPhone app -- along with everyone else on the planet. Set your app apart with elegant design, efficient usability, and a healthy dose of personality. This accessible, well-written guide shows you how to design exceptional user experiences for the iPhone and iPod Touch through practical principles and a rich collection of visual examples.

Whether youre a designer, programmer, manager, or marketer, Tapworthy teaches you to think iPhone and helps you ask the right questions -- and get the right answers -- throughout the design process. Youll explore how considerations of design, psychology, culture, ergonomics, and usability combine to create a tapworthy app. Along the way, youll get behind-the-scenes insights from the designers of apps like Facebook, USA Today, Twitterrific, and many others.

Develop your ideas from initial concept to finished design
Build an effortless user experience that rewards every tap
Explore the secrets of designing for touch
Discover how and why people really use iPhone apps
Learn to use iPhone controls the Apple way
Create your own personality-packed visuals

(*_*)9781449394240_

Whether youre a designer, programmer, manager, or marketer, Tapworthy teaches you to "think iPhone" and helps you ask the right questions -- and get the right answers -- throughout the design process. Youll explore how considerations of design, psychology, culture, ergonomics, and usability combine to create a tapworthy app. Along the way, youll get behind-the-scenes insights from the designers of apps like Facebook, USA Today, Twitterrific, and many others.

Develop your ideas from initial concept to finished design
Build an effortless user experience that rewards every tap
Explore the secrets of designing for touch
Discover how and why people really use iPhone apps
Learn to use iPhone controls the Apple way
Create your own personality-packed visuals

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