Find Your Next: Using the Business Genome Approach to Find Your Companys Next Competitive Edge

Editorial: McGraw Hill LLC
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Find Your Next: Using the Business Genome Approach to Find Your Companys Next Competitive Edge

Find Your Next: Using the Business Genome Approach to Find Your Companys Next Competitive Edge

Editorial: McGraw Hill LLC
ISBN
c9e0143f-ebcf-4db0-a8ec-be12dc1f7741
Combat flat sales, capture new markets, and drive innovation using the Business Genome approach The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future. In Find Your Next, Business Genome creator Andrea Kates explains how to ensure growth and prosperity in years to come. She provides the tools you need to create you business “genome,” or DNA—your company’s unique position in today’s market based on strengths, challenges, industry trends, and other factors—match it to that of a successful company in another industry, then model your own decisions on those of the matching company.
  • Categoría BISAC BUS066000
  • Formato Epub 2
  • Idioma Inglés
  • Año 2011
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