In business, the obvious path is rarely the one that changes the game. Leaders stick to horses—predictable ideas, safe strategies, and conventional thinking—while the real opportunities hide in plain sight, disguised as zebras.

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Finding the Zebra equips leaders with the tools, mindset, and courage to spot the unconventional, test it wisely, and lead their teams toward breakthroughs that others never see coming.

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Through a mix of stories, case studies, and humor, you'll learn how Netflix disrupted Blockbuster, how Airbnb turned strangers' couches into a multi-billion-dollar industry, and how Apple imagined a phone with no buttons (and made the world rethink mobile technology). You'll also discover the smaller, lesser-known zebras that quietly changed industries—proof that you don't have to be a giant to spot a game-changing opportunity.

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This book offers:

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Actionable strategies to cultivate a zebra-friendly culture.
Techniques for testing new ideas without wasting resources.
Lessons from real leaders who dared to chase stripes—and won.
Practical takeaways you can apply immediately in your organization.

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Filled with humor, insight, and practical advice, Finding the Zebra is a must-read for leaders who want to challenge the herd, pursue bold ideas, and leave a lasting impact.

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Finding the Zebra

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