9781640977280_

COMPETITIVE ADVANTAGE:

Fodors has the most in-depth guide to Switzerland by page count, and unlike some top competitors, its in full-color.
Fodors feature Scenic Train Rides and Drives provides valuable planning information and useful maps of each route.

TOURISM TRENDS:

Swiss Federal Office of Statistics (published March 9, 2023) noted that in 2022 there was a recovery of nearly 93 in U.S. arrivals to Switzerland from 2019, for a total of 1,075,511 visitors. The number of overnight stays was 2.3 million, a decline of only 7 compared to 2019 which was a record year, making 2022 the second-best year of Switzerland Tourism for North Americans.
A new Switzerland Tourism campaign (2023) features comedian Trevor Noah and tennis player Roger Federer who are both half-Swiss, half-South African. The film focuses on rail travel, highlighting Switzerlands numerous charming cities, towns, and beautiful landscapes
Early 2023 experienced large quantities of fresh snow in Switzerlands ski areas, bringing back Swiss winter. This is sure to have piqued peoples interest in winter adventures in 2024.

FULLY REDESIGNED!

New front cover has eye-catching full-bleed images with key selling points on the front
New back cover is fully-redesigned
Best of Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, drink, as well as what to read and watch before going)
Visually focused with more color and images including more full and half-page images throughout and color-coded category icons
Other useful features include Great Itineraries, a Calendar of Events, Money-Saving Tips, What to Know Before You Go, and more
Travel Smart (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel
Stronger Voice and Opinions give all Fodors guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational

CURATED AND RELEVANT:

Focused coverage on only the best places so travelers can make the most out of their limited time.
Carefully vetted recommendations for all types of establishments and price points.

CONCISE:

Shortened reviews presented with brevity and focus.

Please see additional key selling points in the book main description

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Whether you want to ski in the shadow of the Matterhorn, try fondue in Gruyres, or hike in Lauterbrunnen Valley, the local Fodors travel experts in Switzerland are here to help! Fodors Essential Switzerland guidebook is packed with maps, carefully curated recommendations, and everything else you need to simplify your trip-planning process and make the most of your time. This new edition has been fully-redesigned with an easy-to-read layout, fresh information, and beautiful color photos. Fodors Essential guides were named by Booklist as the Best Travel Guide Series of 2020!

Fodors Essential Switzerland travel guide includes:

AN ILLUSTRATED ULTIMATE EXPERIENCES GUIDE to the top things to see and do
MULTIPLE ITINERARIES to effectively organize your days and maximize your time
MORE THAN 30 DETAILED MAPS to help you navigate confidently
COLOR PHOTOS throughout to spark your wanderlust!
HONEST RECOMMENDATIONS FROM LOCALS on the best sights, restaurants, hotels, nightlife, shopping, performing arts, activities, and more
PHOTO-FILLED BEST OF FEATURES on Best Hikes, Switzerlands Most Beautiful Villages, and more
TRIP-PLANNING TOOLS AND PRACTICAL TIPS including when to go, getting around, beating the crowds, and saving time and money
HISTORICAL AND CULTURAL INSIGHTS providing rich context on the local people, politics, cuisine, geography, and more
SPECIAL FEATURES on What to Watch and Read Before You Visit, What to Eat and Drink, Scenic Train Rides and Drives, The Bernese Alps, and The Vineyards of Lavaux
LOCAL WRITERS to help you find the under-the-radar gems
French, German, and Italian LANGUAGE PRIMERS with useful words and essential phrases
UP-TO-DATE COVERAGE ON: Geneva, Zurich, Luzern, St. Moritz, the Glacier Express, Zermatt, the Matterhorn, Lugano, Locarno, Bern, Basel, Lauterbrunnen Valley, Grindelwald, Graubunden, Liechtenstein, Gruyres, Interlaken, Montreux, Lausanne, Lavaux Vignobles, and more.

Planning on visiting other destinations in Europe? Check out Fodors Essential France, Essential Germany, and Essential Italy.

Important note for digital editions: The digital edition of this guide does not contain all the images or text included in the physical edition.

ABOUT FODORS AUTHORS: Each Fodors Travel Guide is researched and written by local experts. Fodors has been offering expert advice for all tastes and budgets for over 80 years. For more travel inspiration, you can sign up for our travel newsletter at fodors.com/newsletter/signup, or follow us @FodorsTravel on Facebook, Instagram, and Twitter. We invite you to join our friendly community of travel experts at fodors.com/community to ask any other questions and share your experience with us!

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Fodors Essential Switzerland

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