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John Thomasen
Frenzy: 55 Big Marketing Ideas to Acquire Customers and Supercharge Your Sales
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816156Frenzy: 55 Big Marketing Ideas to Acquire Customers and Supercharge Your Saleshttps://www.gandhi.com.mx/frenzy-55-big-marketing-ideas-to-acquire-customers-and-supercharge-your-sales-1/phttps://gandhi.vtexassets.com/arquivos/ids/270585/194e6911-976f-444e-be5b-637e27b49c15.jpg?v=638615900444500000193193MXNJohn ThomasenInStock/Ebooks/812290Frenzy: 55 Big Marketing Ideas to Acquire Customers and Supercharge Your Sales193193https://www.gandhi.com.mx/frenzy-55-big-marketing-ideas-to-acquire-customers-and-supercharge-your-sales-1/phttps://gandhi.vtexassets.com/arquivos/ids/270585/194e6911-976f-444e-be5b-637e27b49c15.jpg?v=638615900444500000InStockMXN99999DIEbook20139780972016391_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9780972016391_<p>Need help with your Marketing? Want to jumpstart your Sales and User Acquisition? Look no further than Frenzy: 55 Big Marketing Ideas to Acquire Customers and Supercharge Your Sales.</p><p>Frenzy provides insights into the marketing programs of some of the worlds most successful companies, including eBay, TiVo, and Fujitsu. From Strategy, Branding, Online Marketing, Viral Marketing, Positioning, Promotions, and more, Frenzy covers it all in a straightforward manner that is clear and actionable.</p><p>"Many real-world examples that will benefit any marketer."<br />-Business Week</p><p>"A fantastic book packed with genius ideas you can use immediately to improve your marketing...Thomasen knows marketing inside and out."<br />-Silicon Valley Business Journal</p><p>"Frenzy provides many great examples of successful programs from the top brands in the world."<br />-Financial Times</p><p>"Dont waste another minute! Get this book and learn techniques that will accelerate your business."<br />-San Jose Mercury News</p><p>Included are the following 55 big marketing ideas:</p><p>Strategy</p><ol><li>Copy the Dallas Cowboys</li><li>Cause a Riot</li><li>Focus</li><li>What is Marketing?</li><li>Reductionists Nugget</li><li>Understand the Situation</li><li>Limit Choices</li><li>Outsource Everything</li></ol><p>Market Research<br />9. Understand Your Margins<br />10. The Value of a Customer<br />11. I Hate Surveys<br />12. I Love Surveys<br />13. ROI is Almost Meaningless<br />14. The Truth about Testing</p><p>Brand Marketing<br />15. Tell Me a Story<br />16. Are Brands Important?<br />17. Swarm Them<br />18. Is There a Point?<br />19. How to Increase Mobile User Acquisition 2147<br />20. Design Matters<br />21. How to Triple Traffic for No Extra Cost<br />22. Personas Place People with a Product<br />23. Acronyms<br />24. Learn from Vitamin Water</p><p>Positioning<br />25. Find Your Position<br />26. Reward Yourself<br />27. Inside Out<br />28. How to Triple Sales at a Major Computer Company<br />29. The Revitalization of TiVo</p><p>Promotions<br />30. Pay the Customer, Not the Media Company<br />31. Incentives Work<br />32. Keep Loyalty Programs Simple<br />33. Sweepstakes Work<br />34. Start Near the Finish Line</p><p>Viral Marketing<br />35. The 3 Ms of Viral Marketing<br />36. The Real Psychology of Viral Marketing<br />37. Hack Your Growth</p><p>Advertising<br />38. Give Me the Features<br />39. People Remember Images<br />40. Dramatic Visuals<br />41. Stopping Power</p><p>Online Marketing<br />42. The Best SEO Idea Ever<br />43. The Key to Retargeting<br />44. Alternative Keywords for Search<br />45. The Great SEM Lab<br />46. How Not to do Content Marketing<br />47. How to do Content Marketing<br />48. Whats Important in Affiliate Marketing<br />49. The 20 Rule of Social Media Marketing<br />50. Does Email Matter?<br />51. Dont Stress Over CPM, CPC, and CPA</p><p>At the Workplace<br />52. Leverage the Knowledge of Others<br />53. Involve Everyone in Marketing<br />54. The Best Question You Can Ever Ask<br />55. How to Run an Effective Meeting</p>...(*_*)9780972016391_<p>Need help with your Marketing? Want to jumpstart your Sales and User Acquisition? Look no further than Frenzy: 55 Big Marketing Ideas to Acquire Customers and Supercharge Your Sales.</p><p>Frenzy provides insights into the marketing programs of some of the worlds most successful companies, including eBay, TiVo, and Fujitsu. From Strategy, Branding, Online Marketing, Viral Marketing, Positioning, Promotions, and more, Frenzy covers it all in a straightforward manner that is clear and actionable.</p><p>"Many real-world examples that will benefit any marketer."<br />-Business Week</p><p>"A fantastic book packed with genius ideas you can use immediately to improve your marketing...Thomasen knows marketing inside and out."<br />-Silicon Valley Business Journal</p><p>"Frenzy provides many great examples of successful programs from the top brands in the world."<br />-Financial Times</p><p>"Dont waste another minute! Get this book and learn techniques that will accelerate your business."<br />-San Jose Mercury News</p><p>Included are the following 55 big marketing ideas:</p><p>Strategy</p><ol><li>Copy the Dallas Cowboys</li><li>Cause a Riot</li><li>Focus</li><li>What is Marketing?</li><li>Reductionists Nugget</li><li>Understand the Situation</li><li>Limit Choices</li><li>Outsource Everything</li></ol><p>Market Research<br />9. Understand Your Margins<br />10. The Value of a Customer<br />11. I Hate Surveys<br />12. I Love Surveys<br />13. ROI is Almost Meaningless<br />14. The Truth about Testing</p><p>Brand Marketing<br />15. Tell Me a Story<br />16. Are Brands Important?<br />17. Swarm Them<br />18. Is There a Point?<br />19. How to Increase Mobile User Acquisition 2147<br />20. Design Matters<br />21. How to Triple Traffic for No Extra Cost<br />22. Personas Place People with a Product<br />23. Acronyms<br />24. Learn from Vitamin Water</p><p>Positioning<br />25. Find Your Position<br />26. Reward Yourself<br />27. Inside Out<br />28. How to Triple Sales at a Major Computer Company<br />29. The Revitalization of TiVo</p><p>Promotions<br />30. Pay the Customer, Not the Media Company<br />31. Incentives Work<br />32. Keep Loyalty Programs Simple<br />33. Sweepstakes Work<br />34. Start Near the Finish Line</p><p>Viral Marketing<br />35. The 3 Ms of Viral Marketing<br />36. The Real Psychology of Viral Marketing<br />37. Hack Your Growth</p><p>Advertising<br />38. Give Me the Features<br />39. People Remember Images<br />40. Dramatic Visuals<br />41. Stopping Power</p><p>Online Marketing<br />42. The Best SEO Idea Ever<br />43. The Key to Retargeting<br />44. Alternative Keywords for Search<br />45. The Great SEM Lab<br />46. How Not to do Content Marketing<br />47. How to do Content Marketing<br />48. Whats Important in Affiliate Marketing<br />49. The 20 Rule of Social Media Marketing<br />50. Does Email Matter?<br />51. Dont Stress Over CPM, CPC, and CPA</p><p>At the Workplace<br />52. Leverage the Knowledge of Others<br />53. Involve Everyone in Marketing<br />54. The Best Question You Can Ever Ask<br />55. How to Run an Effective Meeting</p>...9780972016391_John Thomasenlibro_electonico_eb907803-3b5a-3687-83e1-f81ca5cb8a52_9780972016391;9780972016391_9780972016391John ThomasenInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/smashwords-epub-6ff4ea93-9672-48ee-8199-40688851ea87.epub2013-11-05T00:00:00+00:00John Thomasen