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Michelle Stansbury
From Mad Men To Modern Marketing
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7308828From Mad Men To Modern Marketinghttps://www.gandhi.com.mx/from-mad-men-to-modern-marketing-9781966168072/phttps://gandhi.vtexassets.com/arquivos/ids/6882764/image.jpg?v=638759307330270000205205MXNIndie Books InternationalInStock/Ebooks/<p>Audiences loved watching the compelling world of advertising depicted in Mad Men, where we were captivated by the masterful art of persuasion and creativity. But is a riveting campaign pitch enough in todays results-oriented marketing landscape? Success lies in learning from the foundation of storytelling we saw in Mad Men and combining it with modern tools and know-how. From Mad Men To Modern Marketing teaches todays marketers how to use branding and tailored messages to differentiate from competitors, leverage data and market research, and integrate a cohesive strategy across marketing channels.</p>...6948314From Mad Men To Modern Marketing205205https://www.gandhi.com.mx/from-mad-men-to-modern-marketing-9781966168072/phttps://gandhi.vtexassets.com/arquivos/ids/6882764/image.jpg?v=638759307330270000InStockMXN99999DIEbook19009781966168072_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9781966168072_<p>Audiences loved watching the compelling world of advertising depicted in Mad Men, where we were captivated by the masterful art of persuasion and creativity. But is a riveting campaign pitch enough in todays results-oriented marketing landscape? Success lies in learning from the foundation of storytelling we saw in Mad Men and combining it with modern tools and know-how. From Mad Men To Modern Marketing teaches todays marketers how to use branding and tailored messages to differentiate from competitors, leverage data and market research, and integrate a cohesive strategy across marketing channels.</p>...9781966168072_Indie Books Internationallibro_electonico_9781966168072_9781966168072Michelle StansburyInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/bookbabyipp-epub-3b8f04ee-f42f-4297-9f7f-60afe85218aa.epub1900-01-01T00:00:00+00:00Indie Books International