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Denise Lee
FUSION
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3742386FUSIONhttps://www.gandhi.com.mx/fusion-9781473677050/phttps://gandhi.vtexassets.com/arquivos/ids/3674554/df7cca47-82a6-4328-b5ee-d69fbb69bae4.jpg?v=638385712460600000397484MXNJohn Murray PressInStock/Ebooks/<p><strong>Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.</strong> <strong>-Adam Grant, <em>New York Times</em> bestselling author of <em>Originals</em> and <em>Give and Take</em></strong></p><p>In <em>FUSION</em>, Denise Lee Yohn examines some of the worlds greatest organizations and reverse-engineers their greatness - specifically how theyve integrated whats on the inside (culture) with whats on the outside (brand) for remarkable results.</p><p>Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. <em>FUSION</em> is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denises proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion.</p>...3678657FUSION397484https://www.gandhi.com.mx/fusion-9781473677050/phttps://gandhi.vtexassets.com/arquivos/ids/3674554/df7cca47-82a6-4328-b5ee-d69fbb69bae4.jpg?v=638385712460600000InStockMXN99999DIEbook20189781473677050_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_<p><strong>Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.</strong> <strong>-Adam Grant, <em>New York Times</em> bestselling author of <em>Originals</em> and <em>Give and Take</em></strong></p><p>In <em>FUSION</em>, Denise Lee Yohn examines some of the worlds greatest organizations and reverse-engineers their greatness - specifically how theyve integrated whats on the inside (culture) with whats on the outside (brand) for remarkable results.</p><p>Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. <em>FUSION</em> is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denises proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion.</p>...9781473677050_John Murray Presslibro_electonico_47ea5b26-f3ed-3b15-a5b6-905cd6f407c0_9781473677050;9781473677050_9781473677050Denise LeeInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/hachetteuk-epub-fc812736-4290-4a89-a6b8-25697ee7bd70.epub2018-03-22T00:00:00+00:00John Murray Press