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Arnab Sinha
Game Changer
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7144920Game Changerhttps://www.gandhi.com.mx/game-changer-9781663747402/phttps://gandhi.vtexassets.com/arquivos/ids/6691144/image.jpg?v=638689695659270000484484MXNAscent AudioInStock/Audiolibros/<p><strong>The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers.</strong></p><p>In <em>Game Changer</em>, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices.</p><p>With research from BCGs Bruce Henderson Institute and real-world examples, the authors and their colleagues at BCG define pricing strategy as a business leaders or business owners conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them.</p>...6808439Game Changer484484https://www.gandhi.com.mx/game-changer-9781663747402/phttps://gandhi.vtexassets.com/arquivos/ids/6691144/image.jpg?v=638689695659270000InStockMXN99999DIAudiolibro20249781663747402_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9781663747402_<p><strong>The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers.</strong></p><p>In <em>Game Changer</em>, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices.</p><p>With research from BCGs Bruce Henderson Institute and real-world examples, the authors and their colleagues at BCG define pricing strategy as a business leaders or business owners conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them.</p>...9781663747402_Ascent Audioaudiolibro_9781663747402_9781663747402Arnab SinhaInglésMéxico2024-12-17T00:00:00+00:00NoMINUTE2024-12-17T00:00:00+00:00Ascent Audio