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Global Branding and Country of Origin
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3351287Global Branding and Country of Originhttps://www.gandhi.com.mx/global-branding-and-country-of-origin-9781317625179/phttps://gandhi.vtexassets.com/arquivos/ids/2827069/6d51d9ae-8ae0-4298-85ff-d9ad875be655.jpg?v=638384505336470000619619MXNTaylor & FrancisInStock/Ebooks/<p>Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. As a result, the impact of Country of Origin on branding is, once again, a key topic in the global management field.</p><p>This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. The chapters include brand-consumer relationships in a global environment, Country of Origin impact on business to consumer and business to business markets and creativity at the territorial level from a network perspective.</p><p>This book was originally published as a special issue of <em>Journal of Global Scholars Marketing Science</em>.</p>...3287539Global Branding and Country of Origin619619https://www.gandhi.com.mx/global-branding-and-country-of-origin-9781317625179/phttps://gandhi.vtexassets.com/arquivos/ids/2827069/6d51d9ae-8ae0-4298-85ff-d9ad875be655.jpg?v=638384505336470000InStockMXN99999DIEbook20169781317625179_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9781317625179_<p>Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. As a result, the impact of Country of Origin on branding is, once again, a key topic in the global management field.</p><p>This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. The chapters include brand-consumer relationships in a global environment, Country of Origin impact on business to consumer and business to business markets and creativity at the territorial level from a network perspective.</p><p>This book was originally published as a special issue of <em>Journal of Global Scholars Marketing Science</em>.</p>(*_*)9781317625179_<p>Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. As a result, the impact of Country of Origin on branding is, once again, a key topic in the global management field.</p><p>This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. The chapters include brand-consumer relationships in a global environment, Country of Origin impact on business to consumer and business to business markets and creativity at the territorial level from a network perspective.</p><p>This book was originally published as a special issue of <em>Journal of Global Scholars Marketing Science</em>.</p>...9781317625179_Taylor and Francis(*_*)9781317625179_Taylor & Francislibro_electonico_c9339aca-e88c-3ca3-9c68-c25b3c3babf0_9781317625179;9781317625179_9781317625179InglésMéxicoTaylor & Francishttps://getbook.kobo.com/koboid-prod-public/taylorandfrancis-epub-787ef165-a207-4906-a1d9-3a5c6f788515.epub2016-04-14T00:00:00+00:00