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Bobby Jones
Good Is the New Cool Guide to Meaningful Marketing
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7288944Good Is the New Cool Guide to Meaningful Marketinghttps://www.gandhi.com.mx/good-is-the-new-cool-guide-to-meaningful-marketing-9781394281763/phttps://gandhi.vtexassets.com/arquivos/ids/6845661/image.jpg?v=638744874084530000408567MXNWileyInStock/Ebooks/<p><strong>How brands can evolve to win with conscious consumers</strong></p><p>The <em>Good Is the New Cool Guide to Meaningful Marketing</em> is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the worlds most famous brandsfrom purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordanto show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber.</p><p>In this book, readers will learn about:</p><ul><li>How brands can authentically discover and deploy their social purpose in ways that drive brand love and financial growth</li><li>The Seven Steps of Meaningful Marketing, including Think Citizens Not Consumers, Solve Problems from the Everyday to the Epic, and People are the New Media</li><li>How brands can collaborate with nonprofits to make money and do good at the same time, using examples from Product(RED), Rivet, and Choose Love</li></ul><p>The <em>Good Is the New Cool Guide to Meaningful Marketing</em> earns a well-deserved spot on the bookshelves of all forward-thinking leaders in business, from startups to Fortune 500 companies, seeking to ride the winds of change and market in a better, more meaningful way.</p>...6924994Good Is the New Cool Guide to Meaningful Marketing408567https://www.gandhi.com.mx/good-is-the-new-cool-guide-to-meaningful-marketing-9781394281763/phttps://gandhi.vtexassets.com/arquivos/ids/6845661/image.jpg?v=638744874084530000InStockMXN99999DIEbook20259781394281763_W3siaWQiOiJlOGRkOTFkMC1lOGIxLTQyZjQtOTVmMS1mMWEzMGNlODg0N2IiLCJsaXN0UHJpY2UiOjU2NywiZGlzY291bnQiOjE1OSwic2VsbGluZ1ByaWNlIjo0MDgsImluY2x1ZGVzVGF4Ijp0cnVlLCJwcmljZVR5cGUiOiJXaG9sZXNhbGUiLCJjdXJyZW5jeSI6Ik1YTiIsImZyb20iOiIyMDI1LTAyLTA2VDIzOjAwOjAwWiIsInJlZ2lvbiI6Ik1YIiwiaXNQcmVvcmRlciI6ZmFsc2V9XQ==9781394281763_<p><strong>How brands can evolve to win with conscious consumers</strong></p><p>The <em>Good Is the New Cool Guide to Meaningful Marketing</em> is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the worlds most famous brandsfrom purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordanto show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber.</p><p>In this book, readers will learn about:</p><ul><li>How brands can authentically discover and deploy their social purpose in ways that drive brand love and financial growth</li><li>The Seven Steps of Meaningful Marketing, including Think Citizens Not Consumers, Solve Problems from the Everyday to the Epic, and People are the New Media</li><li>How brands can collaborate with nonprofits to make money and do good at the same time, using examples from Product(RED), Rivet, and Choose Love</li></ul><p>The <em>Good Is the New Cool Guide to Meaningful Marketing</em> earns a well-deserved spot on the bookshelves of all forward-thinking leaders in business, from startups to Fortune 500 companies, seeking to ride the winds of change and market in a better, more meaningful way.</p>...9781394281763_Wileylibro_electonico_9781394281763_9781394281763Bobby JonesInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/wiley-epub-c5ffb2b6-07e7-4cb9-b194-6a7838e90900.epub2025-02-04T00:00:00+00:00Wiley