370584GRAPHIC FEST: SPOT-ON IDENTITY FOR FESTIVALS AND FAIRShttps://www.gandhi.com.mx/graphic-fest-spot-on-identity-for-festivals-and-fairs/phttps://gandhi.vtexassets.com/arquivos/ids/4373502/9789887850120.jpg?v=638448247310600000MXNVictionaryOutOfStock/Libros/Event planning is no small task, with many elements all needing to work together to add up to more than the sum of their parts. One underappreciated component of successful events is visual identity. Much more than a background concern, the design of festival signage and materials is central to visitor experience. How does one maintain continuity in a festival that has a different theme every year? For festivals that have the same theme each year, how can the visual branding be tweaked and riffed on in order to ensure that each year stands out from previous installments? Graphic Fest outlines a systematic approach to building a visual identity for an event, including logos, souvenirs, environment and type design, with the overall goal of conveying your message to a large and varied audience. The ultimate resource guide for event design. For festivals and fairs, identity design is an integral aspect and a starting point of organisation. Be it tackling a different theme each year for a recurring event or starting something new, attractiveness, energy and distinctive designs are sought out for, while freshness for long-running festivals and fairs is a must. A process that juggles a vast variety of aspects including logo, souvenirs, custom application design, environment setting, type design and more, Graphic Fest shines the light on the comprehensive and systematic approach festivals and fairs take. Informative and inspiring, it is the ultimate resource book for event identities.368254GRAPHIC FEST: SPOT-ON IDENTITY FOR FESTIVALS AND FAIRS699699https://www.gandhi.com.mx/graphic-fest-spot-on-identity-for-festivals-and-fairs/phttps://gandhi.vtexassets.com/arquivos/ids/4373502/9789887850120.jpg?v=638448247310600000OutOfStockMXN0FITapa blanda1a Edición20189789887850120_Event planning is no small task, with many elements all needing to work together to add up to more than the sum of their parts. One underappreciated component of successful events is visual identity. Much more than a background concern, the design of festival signage and materials is central to visitor experience. How does one maintain continuity in a festival that has a different theme every year? For festivals that have the same theme each year, how can the visual branding be tweaked and riffed on in order to ensure that each year stands out from previous installments? Graphic Fest outlines a systematic approach to building a visual identity for an event, including logos, souvenirs, environment and type design, with the overall goal of conveying your message to a large and varied audience. The ultimate resource guide for event design. For festivals and fairs, identity design is an integral aspect and a starting point of organisation. Be it tackling a different theme each year for a recurring event or starting something new, attractiveness, energy and distinctive designs are sought out for, while freshness for long-running festivals and fairs is a must. A process that juggles a vast variety of aspects including logo, souvenirs, custom application design, environment setting, type design and more, Graphic Fest shines the light on the comprehensive and systematic approach festivals and fairs take. Informative and inspiring, it is the ultimate resource book for event identities.9789887850120_Victionary9789887850120_9789887850120VICTIONARYInglésEstados Unidos256Victionary