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HBRs 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
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7408128HBRs 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)https://www.gandhi.com.mx/hbrs-10-must-reads-on-strategic-marketing--with-featured-article--marketing-myopia---by-theodore-levitt--9781422191521/phttps://gandhi.vtexassets.com/arquivos/ids/4015044/image.jpg?v=638392515776030000369513MXNHarvard Business Review PressInStock/Ebooks/<p><strong>Stop pushing productsand start cultivating relationships with the right customers.</strong></p><p>If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. Weve combed through hundreds of articles in the <strong>Harvard Business Review</strong> archive and selected the most important ones to help you reinvent your marketing by putting itand your customersat the center of your business.</p><p>Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:</p><ul><li>Figure out what business youre <em>really</em> in</li><li>Create products that perform the jobs people need to get done</li><li>Get a birds-eye view of your brands strengths and weaknesses</li><li>Tap a market thats larger than China and India combined</li><li>Deliver superior value to your B2B customers</li><li>End the war between sales and marketing</li></ul>...4270846HBRs 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)369513https://www.gandhi.com.mx/hbrs-10-must-reads-on-strategic-marketing--with-featured-article--marketing-myopia---by-theodore-levitt--9781422191521/phttps://gandhi.vtexassets.com/arquivos/ids/4015044/image.jpg?v=638392515776030000InStockMXN99999DIEbook2013Inglés