4599258Hidden WOMBAT: How Executives Innovate without the Waste of Money, Brains, and Timehttps://www.gandhi.com.mx/hidden-wombat--how-executives-innovate-without-the-waste-of-money--brains--and-time-9798989247622/phttps://gandhi.vtexassets.com/arquivos/ids/4198651/image.jpg?v=638446491166670000205205MXNGandhiInStock/Ebooks/Good ideas are killing great companies.A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.Every late-stage failure, every pivot, is a testament to this. When youre wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?Needs-Driven Innovation (NDI)inspired by Stanford Universitys Biodesign programturns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.Reversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea....4399227Hidden WOMBAT: How Executives Innovate without the Waste of Money, Brains, and Time205205https://www.gandhi.com.mx/hidden-wombat--how-executives-innovate-without-the-waste-of-money--brains--and-time-9798989247622/phttps://gandhi.vtexassets.com/arquivos/ids/4198651/image.jpg?v=638446491166670000InStockMXN99999DIEbook20239798989247622_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9798989247622_Good ideas are killing great companies.A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.Every late-stage failure, every pivot, is a testament to this. When youre wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?Needs-Driven Innovation (NDI)inspired by Stanford Universitys Biodesign programturns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.Reversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea....9798989247622_WOMBAT Innovationlibro_electonico_9798989247622_9798989247622Rush BartlettInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/draft2digital_ipp-epub-783611d6-755e-44fe-9e2c-264c77c0a5e6.epub2023-11-10T00:00:00+00:00WOMBAT Innovation