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Nir Eyal
Hooked
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1780927Hookedhttps://www.gandhi.com.mx/hooked-38/phttps://gandhi.vtexassets.com/arquivos/ids/532303/4f8bba94-e2af-4afe-ab78-1181b8ac127c.jpg?v=638335189724670000288400MXNPenguin Publishing GroupInStock/Ebooks/<p><strong>Updated with a new case study, this revised edition is a how-to guide for building habit-forming products.</strong></p><p>How do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?</p><p>In <em>Hooked</em>, Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.</p><p>Based on years of research, consulting, and practical experience, Eyal wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products.</p><p>Eyal provides readers with:<br /> Practical insights to create user habits that stick.<br /> Actionable steps for building products people love.<br /> Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.</p><p><em>Hooked</em> is for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.</p>...1753138Hooked288400https://www.gandhi.com.mx/hooked-38/phttps://gandhi.vtexassets.com/arquivos/ids/532303/4f8bba94-e2af-4afe-ab78-1181b8ac127c.jpg?v=638335189724670000InStockMXN99999DIEbook20149780698190665_W3siaWQiOiI1NWMxNDM1OS1mNjcyLTRkOTgtYTUwMC00NzI4ODYyMWIzNDciLCJsaXN0UHJpY2UiOjQwMCwiZGlzY291bnQiOjExMiwic2VsbGluZ1ByaWNlIjoyODgsImluY2x1ZGVzVGF4Ijp0cnVlLCJwcmljZVR5cGUiOiJXaG9sZXNhbGUiLCJjdXJyZW5jeSI6Ik1YTiIsImZyb20iOiIyMDI1LTA3LTAxVDAwOjAwOjAwWiIsInJlZ2lvbiI6Ik1YIiwiaXNQcmVvcmRlciI6ZmFsc2V9XQ==9780698190665_<p>Revised and Updated, Featuring a New Case Study</p><p>How do successful companies create products people cant put down?</p><p>Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?</p><p>Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.</p><p><em>Hooked</em> is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products. <em>Hooked</em> is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.</p><p>Eyal provides readers with:</p><p> Practical insights to create user habits that stick.<br /> Actionable steps for building products people love.</p><p> Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.</p>...(*_*)9780698190665_<p><strong>Updated with a new case study, this revised edition of <em>Hooked</em> is a how-to guide for building habit-forming products.</strong></p><p>How do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?</p><p>Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.</p><p>Based on years of research, consulting, and practical experience, Eyal wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products.</p><p>Eyal provides readers with:<br /> Practical insights to create user habits that stick.<br /> Actionable steps for building products people love.<br /> Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.</p><p><em>Hooked</em> is for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.</p>...(*_*)9780698190665_<p><strong>Updated with a new case study, this revised edition is a how-to guide for building habit-forming products.</strong></p><p>How do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?</p><p>In <em>Hooked</em>, Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.</p><p>Based on years of research, consulting, and practical experience, Eyal wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products.</p><p>Eyal provides readers with:<br /> Practical insights to create user habits that stick.<br /> Actionable steps for building products people love.<br /> Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.</p><p><em>Hooked</em> is for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.</p>...9780698190665_Penguin Publishing Grouplibro_electonico_ccb0ce2c-ce19-3253-bb30-2e50866cc243_9780698190665;9780698190665_9780698190665Nir EyalInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/PenguinUS-epub-303c00aa-34f6-45af-b704-4713cc50d14b.epub2014-11-04T00:00:00+00:00Penguin Publishing Group