7152724How to Build Brand Valuehttps://www.gandhi.com.mx/how-to-build-brand-value-9786076998960/phttps://gandhi.vtexassets.com/arquivos/ids/6698537/image.jpg?v=638695951244700000254299MXNLID EditorialInStock/Ebooks/<p>In a context where change is rapid and complexity is increasing, the crucial challenge brands face is to maintain perceived value, and making relevance is a monumental task for marketing professionals. The saturation of new brands, categories, and consumer choices, coupled with decreasing attention spans and generational differences, creates a sense of uncertainty and volatility. Brands risk becoming invisible and losing value, dominated by price competition and facing limited advertising budgets. In response to this situation, the book provides a guide for marketing professionals to use culture as a strategic tool to strengthen their brand value. By leading cultural transformation and offering consumers enriching and ever-evolving identities, brands can remain relevant and valuable in an ever-changing world.</p>...6814983How to Build Brand Value254299https://www.gandhi.com.mx/how-to-build-brand-value-9786076998960/phttps://gandhi.vtexassets.com/arquivos/ids/6698537/image.jpg?v=638695951244700000InStockMXN99999DIEbook20249786076998960_W3siaWQiOiJmYmE4ZjE3NS05YTUyLTQyMjUtYTVmMS0wZjBkOTJhYzgxZWYiLCJsaXN0UHJpY2UiOjI5OSwiZGlzY291bnQiOjQ1LCJzZWxsaW5nUHJpY2UiOjI1NCwiaW5jbHVkZXNUYXgiOnRydWUsInByaWNlVHlwZSI6Ildob2xlc2FsZSIsImN1cnJlbmN5IjoiTVhOIiwiZnJvbSI6IjIwMjQtMTItMTJUMDM6MDA6MDBaIiwicmVnaW9uIjoiTVgiLCJpc1ByZW9yZGVyIjpmYWxzZX1d9786076998960_<p>In a context where change is rapid and complexity is increasing, the crucial challenge brands face is to maintain perceived value, and making relevance is a monumental task for marketing professionals. The saturation of new brands, categories, and consumer choices, coupled with decreasing attention spans and generational differences, creates a sense of uncertainty and volatility. Brands risk becoming invisible and losing value, dominated by price competition and facing limited advertising budgets. In response to this situation, the book provides a guide for marketing professionals to use culture as a strategic tool to strengthen their brand value. By leading cultural transformation and offering consumers enriching and ever-evolving identities, brands can remain relevant and valuable in an ever-changing world.</p>...9786076998960_LID Editoriallibro_electonico_9786076998960_9786076998960Susana OlivoInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/bookwire-epub-e0e1c04c-9e8d-4a7d-b8e5-f4fe8fff9bf4.epub2024-11-15T00:00:00+00:00LID Editorial