9781513646817_

Less than a year ago, Oobah Butler was living in a garden shed in London, struggling to pay rent and living on a diet of boiled eggs. Its safe to say that he hadnt achieved much with his life. Yet just a year on, on the back of three documentaries that have been viewed over 150m times, hes won awards, been featured on TV all over the world and has been lauded by critics, commentators and serial achievers across the globe. How did everything turn for him? With an idea.

Since he came with the Shed at Dulwich, the worlds most famous restaurant that never existed, Oobahs life has been completely transformed. Fantastic, of course, but it made no sense. How could something hed invested such little care and emphasis in be so impactful? Could this be the key? So he asked himself the question: How would my life work out if I approached it with as little consideration and as much enjoyment as my fake restaurant? Can one achieve more in life if they cease to be so emotionally involved in their goals? In the modern age, has detachment become an unlikely bedfellow of success? This new book by Oobah Butler is based on a philosophy built around this very stupid thing he did.

"Oobahs philosophy brings up a few things for me. The Buddhists talk about non-attachment, which is a beautiful way to live, but an even more spacious way to live is moving between fierce attachment and nonattachment. Too much non-attachment leads to detachment. Too much attachment insures heartbreak in a world that is forever changing." Tony Schwartz, multiple international best-seller

"I dont believe in experts, gurus or prophets, but Oobah Butler is a master I can believe in. By following his philosophy on life over the past 12 months, I have been able to carve out my own unique path as a singer, songwriter, actress and artist. And Ive done it completely on my own with absolutely no help, except Oobahs." Sky Ferreira

"Part entrepreneur and part prankster, Butlers antics are so carefully orchestrated theyve taken him to Paris Fashion Week and recently landed him a book deal." Forbes "Hilarious" Robin Young, NPR

"Oobah Butler is the culinary con artist behind what was simply a figment of his imagination." NPR Weekend Edition

"Whether hes blagging his way into fashion week as a knock-off brand designer or sending fake versions of himself on to the BBC, his pranks are often both hugely elaborate and curiously insightful." BBC Radio

"A neo-dadaist literary nonpareil. And I should know as I read a shitload of fucking books." Darren Brown

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"Part entrepreneur and part prankster, Butlers antics are so carefully orchestrated theyve taken him to Paris Fashion Week and recently landed him a book deal." Forbes "Hilarious" Robin Young, NPR

"Oobah Butler is the culinary con artist behind what was simply a figment of his imagination." NPR Weekend Edition

"A neo-dadaist literary nonpareil. And I should know as I read a shitload of fucking books." Darren Brown

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