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Trevor Paul
How to Grow your eCommerce Business: The Essential Guide to Building a Successful Multi-Channel Online Business with Google, Shopify, eBay, Amazon & F
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1312742How to Grow your eCommerce Business: The Essential Guide to Building a Successful Multi-Channel Online Business with Google, Shopify, eBay, Amazon & Fhttps://www.gandhi.com.mx/how-to-grow-your-ecommerce-business-the-essential-guide-to-building-a-successful-multi-channel-online-business-with-google-shopify-ebay-amazon-facebook/phttps://gandhi.vtexassets.com/arquivos/ids/1422849/f7dfdcef-7a67-4526-b211-ead7626371c5.jpg?v=638338088293000000135135MXNVendlab LtdInStock/Ebooks/<p>Do you want to take your eCommerce sales and profits to the next level?</p><p><strong>How to Grow Your eCommerce Business</strong> will show you all the techniques and know-how needed to grow your online business. Learn how to turn your eCommerce store into a multi-channel business with customers worldwide.</p><p>Written in plain English and full of practical advice, each of its 11 chapters focuses on a different aspect of trading online. Topics include selecting winning products, optimising channels such as Shopify, Amazon, Facebook, eBay and Google and delighting customers.</p><p>The book is divided into three parts, each containing a focused set of chapters dealing with a different aspect of running a successful multi-channel online business.</p><h2>Part 1: The business of eCommerce</h2><p>Part one explains how to win at the business of eCommerce. It takes a birds eye view of the strategies eCommerce businesses use to succeed and how to measure and understand your business performance. Topics include:</p><ul><li>Business metrics, including profit and margin calculation</li><li>Customer retention using email and other strategies</li><li>Inventory management, including purchasing and stock management</li><li>Inventory strategies, including dropshipping, white and own labelling</li></ul><h2>Part 2: Increasing Website Sales</h2><p>Part two covers building a successful eCommerce site, measuring your website performance and using this information to maximise your online sales. Topics include:</p><ul><li>Conversion rate optimisation</li><li>Search engine optimisation (SEO)</li><li>Paid Search, including Google Ads</li><li>Email marketing</li><li>Affiliate marketing</li><li>Social Media, including Facebook, Twitter, Pinterest and Instagram</li><li>Web Analytics using Google Analytics</li></ul><h2>Part 3 Increasing sales through Online Marketplaces</h2><p>Part three focuses on Marketplaces, including eBay and Amazon. Online Marketplaces are great places to do business because they have millions of loyal customers and an international reach. Set-up costs are low and by publishing your inventory on these marketplaces, you will quickly get incremental sales. Topics include:</p><ul><li>Amazon, including Amazon advertising and Fulfilled by Amazon (FBA)</li><li>eBay, including eBay Sponsored Products</li><li>International marketplaces, including Walmart, Bol.com, Tmall and Cdiscount</li></ul><p>By following this books advice, you will learn how to optimise your exi1299561How to Grow your eCommerce Business: The Essential Guide to Building a Successful Multi-Channel Online Business with Google, Shopify, eBay, Amazon & F135135https://www.gandhi.com.mx/how-to-grow-your-ecommerce-business-the-essential-guide-to-building-a-successful-multi-channel-online-business-with-google-shopify-ebay-amazon-facebook/phttps://gandhi.vtexassets.com/arquivos/ids/1422849/f7dfdcef-7a67-4526-b211-ead7626371c5.jpg?v=638338088293000000InStockMXN99999DIEbook20229781739157951_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9781739157951_<p>Do you want to take your eCommerce sales and profits to the next level?</p><p><strong>How to Grow Your eCommerce Business</strong> will show you all the techniques and know-how needed to grow your online business. Learn how to turn your eCommerce store into a multi-channel business with customers worldwide.</p><p>Written in plain English and full of practical advice, each of its 11 chapters focuses on a different aspect of trading online. Topics include selecting winning products, optimising channels such as Shopify, Amazon, Facebook, eBay and Google and delighting customers.</p><p>The book is divided into three parts, each containing a focused set of chapters dealing with a different aspect of running a successful multi-channel online business.</p><h2>Part 1: The business of eCommerce</h2><p>Part one explains how to win at the business of eCommerce. It takes a birds eye view of the strategies eCommerce businesses use to succeed and how to measure and understand your business performance. Topics include:</p><ul><li>Business metrics, including profit and margin calculation</li><li>Customer retention using email and other strategies</li><li>Inventory management, including purchasing and stock management</li><li>Inventory strategies, including dropshipping, white and own labelling</li></ul><h2>Part 2: Increasing Website Sales</h2><p>Part two covers building a successful eCommerce site, measuring your website performance and using this information to maximise your online sales. Topics include:</p><ul><li>Conversion rate optimisation</li><li>Search engine optimisation (SEO)</li><li>Paid Search, including Google Ads</li><li>Email marketing</li><li>Affiliate marketing</li><li>Social Media, including Facebook, Twitter, Pinterest and Instagram</li><li>Web Analytics using Google Analytics</li></ul><h2>Part 3 Increasing sales through Online Marketplaces</h2><p>Part three focuses on Marketplaces, including eBay and Amazon. Online Marketplaces are great places to do business because they have millions of loyal customers and an international reach. Set-up costs are low and by publishing your inventory on these marketplaces, you will quickly get incremental sales. Topics include:</p><ul><li>Amazon, including Amazon advertising and Fulfilled by Amazon (FBA)</li><li>eBay, including eBay Sponsored Products</li><li>International marketplaces, including Walmart, Bol.com, Tmall and Cdiscount</li></ul><p>By following this books advice, you will learn how to optimise your existing sales channels and find new sources of growth from an expert.</p><p>-------</p><h2>About the Author</h2><p>Trevor Ginn is a successful eCommerce entrepreneur and host of the eCommerce Odyssey Podcast. In this book, he has distilled his 15 years of hands-on experience into this digestible, jargon-free guide to building a thriving multi-channel online business.</p>...9781739157951_Vendlab Ltdlibro_electonico_1940752d-74e7-3a52-91fc-6eb00a174582_9781739157951;9781739157951_9781739157951Trevor PaulInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/ingram30-epub-7b354f5f-2b24-4008-bc70-8869c0190e2f.epub2022-11-24T00:00:00+00:00Vendlab Ltd