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Jon Spoelstra
Ice to the Eskimos
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1942843Ice to the Eskimoshttps://www.gandhi.com.mx/ice-to-the-eskimos-1/phttps://gandhi.vtexassets.com/arquivos/ids/975050/a5d0371a-e969-486c-bca8-ef868c94ae84.jpg?v=638337111213630000310378MXNHarperCollinsInStock/Ebooks/<blockquote><p>You.<br />Thats Right. YOU.<br />Youve got a problem.<br />Youve got a product thats not first in its class.<br />Its not even second.<br />Youve got to find a way to market that product.</p></blockquote><p><em>What Are You Going To Do?</em></p><p>Youre going to read this book, thats what.</p><p>Lets face it. There comes a time in the life of every business when a product or service does not sell up to expectations.</p><p>Maybe your product is outmoded. Or hasnt been positioned correctly. Or is competing in a crowded market. Whatever the reason, <em>Ice to the Eskimos</em> is dedicated to helping you reclaim that lost ground. Its about taking a product or service and turning it into a winner. If youve got a product that is <em>not</em> the best in its field, then you will love <em>Ice to the Eskimos</em>. Take the principles Jon Spoelstra writes about and run hard with themyoull be amazed by the results.</p><p>Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that teams lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what hes talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.</p><p>Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBAfrom innovative packaging to image overhaulapply to <em>any</em> product in <em>any</em> company. The numerous winning examples are sure to make <em>Ice to the Eskimos</em> a must-read for anyone with a product or service to sell.</p><p><em>Ice to the Eskimos</em> is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after theyve given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.</p>...1908279Ice to the Eskimos310378https://www.gandhi.com.mx/ice-to-the-eskimos-1/phttps://gandhi.vtexassets.com/arquivos/ids/975050/a5d0371a-e969-486c-bca8-ef868c94ae84.jpg?v=638337111213630000InStockMXN99999DIEbook20099780061745836_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_<blockquote><p>You.<br />Thats Right. YOU.<br />Youve got a problem.<br />Youve got a product thats not first in its class.<br />Its not even second.<br />Youve got to find a way to market that product.</p></blockquote><p><em>What Are You Going To Do?</em></p><p>Youre going to read this book, thats what.</p><p>Lets face it. There comes a time in the life of every business when a product or service does not sell up to expectations.</p><p>Maybe your product is outmoded. Or hasnt been positioned correctly. Or is competing in a crowded market. Whatever the reason, <em>Ice to the Eskimos</em> is dedicated to helping you reclaim that lost ground. Its about taking a product or service and turning it into a winner. If youve got a product that is <em>not</em> the best in its field, then you will love <em>Ice to the Eskimos</em>. Take the principles Jon Spoelstra writes about and run hard with themyoull be amazed by the results.</p><p>Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that teams lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what hes talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.</p><p>Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBAfrom innovative packaging to image overhaulapply to <em>any</em> product in <em>any</em> company. The numerous winning examples are sure to make <em>Ice to the Eskimos</em> a must-read for anyone with a product or service to sell.</p><p><em>Ice to the Eskimos</em> is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after theyve given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.</p>...9780061745836_HarperCollinslibro_electonico_be45f8fc-3bfb-4396-9879-32d6a1afd162_9780061745836;9780061745836_9780061745836Jon SpoelstraInglésMéxicohttps://getbook.kobo.com/kobo/ad1b1031e906c36c3fcce49330bb018f36b5758e.epub2009-10-13T00:00:00+00:00HarperCollins