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Jerry Daykin
Inclusive Marketing
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1492736Inclusive Marketinghttps://www.gandhi.com.mx/inclusive-marketing/phttps://gandhi.vtexassets.com/arquivos/ids/523693/4f06d0d3-f193-402e-92c2-c7ccaad652b6.jpg?v=638335154163100000646718MXNKogan PageInStock/Ebooks/<p><strong>Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace.</strong></p><p>The job of marketing is to understand, respond to and connect with consumers. Perhaps more so than any other sector its essential that it fully embraces the diversity and nuances of society. <em><strong>Inclusive Marketing</strong></em> provides a practical blueprint to embedding true representation across the entire marketing process, from initial insights and briefs to the production process and channels used to launch campaigns. Doing so will not only help drive wider inclusion and positively challenge stereotypes in society but also create competitive advantage and connect you with new customers.</p><p><em><strong>Inclusive Marketing</strong></em> combines clear actionable guidance with checklists, key questions and practical and personal insights from senior marketing leaders including Professor Mark Ritson and Sarah Jenkins, the MD of Saatchi & Saatchi. With a foreword by Nicola Mendelsohn (VP at Meta), it also contains examples and perspectives from iconic brands including Guinness, YouTube, Cadbury, Microsoft and Jim Beam. This is an essential resource for those working on both agency and client sides in companies of all sizes looking to unlock the power of inclusion in marketing.</p>...1474989Inclusive Marketing646718https://www.gandhi.com.mx/inclusive-marketing/phttps://gandhi.vtexassets.com/arquivos/ids/523693/4f06d0d3-f193-402e-92c2-c7ccaad652b6.jpg?v=638335154163100000InStockMXN99999DIEbook20229781398607347_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_<p><strong>Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace.</strong></p><p>The job of marketing is to understand, respond to and connect with consumers. Perhaps more so than any other sector its essential that it fully embraces the diversity and nuances of society. <em><strong>Inclusive Marketing</strong></em> provides a practical blueprint to embedding true representation across the entire marketing process, from initial insights and briefs to the production process and channels used to launch campaigns. Doing so will not only help drive wider inclusion and positively challenge stereotypes in society but also create competitive advantage and connect you with new customers.</p><p><em><strong>Inclusive Marketing</strong></em> combines clear actionable guidance with checklists, key questions and practical and personal insights from senior marketing leaders including Professor Mark Ritson and Sarah Jenkins, the MD of Saatchi & Saatchi. With a foreword by Nicola Mendelsohn (VP at Meta), it also contains examples and perspectives from iconic brands including Guinness, YouTube, Cadbury, Microsoft and Jim Beam. This is an essential resource for those working on both agency and client sides in companies of all sizes looking to unlock the power of inclusion in marketing.</p>...9781398607347_Kogan Pagelibro_electonico_af120269-2d29-3322-afd1-47d50db447e6_9781398607347;9781398607347_9781398607347Jerry DaykinInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/koganpage_discount-epub-c5e39c39-90a1-4fca-bb55-86f87675ebcf.epub2022-10-03T00:00:00+00:00Kogan Page