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Gordon Glenister
Influencer Marketing Strategy
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5022484Influencer Marketing Strategyhttps://www.gandhi.com.mx/influencer-marketing-strategy-9781398615243/phttps://gandhi.vtexassets.com/arquivos/ids/4568810/image.jpg?v=638544123066770000749832MXNKogan PageInStock/Ebooks/<p><strong>Influencer marketing is one of the most powerful forms of advertising in todays world. Learn how to implement a successful influencer marketing strategy with this complete guide.</strong></p><p>This new edition of <em><strong>Influencer Marketing Strategy</strong></em> covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes.</p><p><em><strong>Influencer Marketing Strategy</strong></em> is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy.</p>...4754189Influencer Marketing Strategy749832https://www.gandhi.com.mx/influencer-marketing-strategy-9781398615243/phttps://gandhi.vtexassets.com/arquivos/ids/4568810/image.jpg?v=638544123066770000InStockMXN99999DIEbook20249781398615243_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_<p><strong>Influencer marketing is one of the most powerful forms of advertising in todays world. Learn how to implement a successful influencer marketing strategy with this complete guide.</strong></p><p>This new edition of <em><strong>Influencer Marketing Strategy</strong></em> covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes.</p><p><em><strong>Influencer Marketing Strategy</strong></em> is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy.</p>...9781398615243_Kogan Pagelibro_electonico_9781398615243_9781398615243Gordon GlenisterInglésMéxico2024-07-03T00:00:00+00:00https://getbook.kobo.com/koboid-prod-public/koganpage_discount-epub-fb782c23-879c-4371-9c31-79786c886ef3.epub2024-07-03T00:00:00+00:00Kogan Page