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Information and Communication Technologies in Tourism 2018
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2644245Information and Communication Technologies in Tourism 2018https://www.gandhi.com.mx/information-and-communication-technologies-in-tourism-2018-9783319729237/phttps://gandhi.vtexassets.com/arquivos/ids/3337679/af947f7e-ad5a-4a86-8887-eeb6b86022ae.jpg?v=63838522946133000030803422MXNSpringer International PublishingInStock/Ebooks/<p>This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online education and learning, and the sharing economy. Particular attention is devoted to the actual and potential impact of big data, and the development and implementation of digital strategies, including digital marketing and the digital economy. In addition to the description of research advances and innovative concepts, a number of informative case studies are presented. The contents of the book are based on the 2018 ENTER eTourism conference, held in Jnkping, Sweden. The volume will appeal to all academics and practitioners with an interest in the most recent developments in eTourism.</p>...2580019Information and Communication Technologies in Tourism 201830803422https://www.gandhi.com.mx/information-and-communication-technologies-in-tourism-2018-9783319729237/phttps://gandhi.vtexassets.com/arquivos/ids/3337679/af947f7e-ad5a-4a86-8887-eeb6b86022ae.jpg?v=638385229461330000InStockMXN99999DIEbook20179783319729237_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_<p>This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online education and learning, and the sharing economy. Particular attention is devoted to the actual and potential impact of big data, and the development and implementation of digital strategies, including digital marketing and the digital economy. In addition to the description of research advances and innovative concepts, a number of informative case studies are presented. The contents of the book are based on the 2018 ENTER eTourism conference, held in Jnkping, Sweden. The volume will appeal to all academics and practitioners with an interest in the most recent developments in eTourism.</p>9783319729237_Springer International Publishinglibro_electonico_b9894774-7b1c-3245-a611-703cee8d69e4_9783319729237;9783319729237_9783319729237InglésMéxico2017-12-22T00:00:00+00:00Springer International Publishing