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Internationalization of Business
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3387182Internationalization of Businesshttps://www.gandhi.com.mx/internationalization-of-business-9783319740898/phttps://gandhi.vtexassets.com/arquivos/ids/2375054/43a4ea73-4c7a-4dac-a6f2-c23693ff98b6.jpg?v=63838388983587000025372819MXNSpringer International PublishingInStock/Ebooks/<p>This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.</p>...3323358Internationalization of Business25372819https://www.gandhi.com.mx/internationalization-of-business-9783319740898/phttps://gandhi.vtexassets.com/arquivos/ids/2375054/43a4ea73-4c7a-4dac-a6f2-c23693ff98b6.jpg?v=638383889835870000InStockMXN99999DIEbook20189783319740898_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_<p>This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.</p>(*_*)9783319740898_<p>This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.</p>...9783319740898_Springer International Publishinglibro_electonico_e2109128-c308-3767-b71d-b187a8fd01b2_9783319740898;9783319740898_9783319740898InglésMéxico2018-12-30T00:00:00+00:00Springer International Publishing