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Invisible Luxury How Perfume Shaped Desire, Power, and Global Brands
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7525396Invisible Luxury How Perfume Shaped Desire, Power, and Global Brandshttps://www.gandhi.com.mx/invisible-luxury-how-perfume-shaped-desire--power--and-global-brands-9798231427741/phttps://gandhi.vtexassets.com/arquivos/ids/7141029/image.jpg?v=638830734121700000287287MXNGandhiInStock/Ebooks/<p><strong>Invisible Luxury: How Perfume Shaped Desire, Power, and Global Brands</strong><br /><em>By Sarah Westwood</em></p><p><strong>What if the most powerful product in the world was invisible?</strong></p><p>Perfume is not just scent. It is strategy. It is seduction. It is identity in a bottle.</p><p>From ancient temples to TikTok influencers, from queens and courtesans to biotech startups, <strong>"Invisible Luxury"</strong> uncovers how fragrance became a silent but unstoppable force in shaping culture, commerce, and personal power. This is not a book about smelling good. It is a deep, cinematic journey through <strong>how emotions are bottled, marketed, and turned into billion-dollar empires</strong>.</p><p>?? What Youll Discover Inside:</p><ul><li>How ancient incense rituals became the blueprint for modern branding</li><li>Why <strong>Chanel No. 5</strong> became more powerful than any logo and how it still controls desire</li><li>The secrets of <strong>emotional marketing</strong> and how scent bypasses logic to win loyalty</li><li>How <strong>biotechnology, AI, and DNA profiling</strong> are creating the perfumes of the future</li><li>Why the elite use fragrance as a tool of status, investment, and silent influence</li><li>What any business can learn from the <strong>most profitable invisible product ever sold</strong></li></ul><p>?? This Book Is For You If You Are:</p><ul><li>A creator, marketer, entrepreneur, or brand strategist</li><li>Obsessed with scent, luxury, and cultural codes</li><li>Curious how <strong>identity, status, and desire</strong> are manufactured</li><li>Building a business and want to evoke emotion that sells without explanation</li><li>Looking for a smart, sensorial guide to the <strong>psychology of consumption</strong></li></ul><p><strong>From Cleopatra to Coco Chanel, from incense to NFTs, perfume has never been just about smell.</strong><br />Its about legacy, identity, memory and the longing to be unforgettable.</p><p>This is your invitation to learn how <strong>invisible things shape the visible world</strong> and why the future belongs to those who can speak the language of scent.</p>...7144640Invisible Luxury How Perfume Shaped Desire, Power, and Global Brands287287https://www.gandhi.com.mx/invisible-luxury-how-perfume-shaped-desire--power--and-global-brands-9798231427741/phttps://gandhi.vtexassets.com/arquivos/ids/7141029/image.jpg?v=638830734121700000InStockMXN99999DIEbook2025Inglés