2175958Invisible Rulershttps://www.gandhi.com.mx/invisible-rulers/phttps://gandhi.vtexassets.com/arquivos/ids/1925594/7e029722-7df0-402d-9b77-01dd5dbfe312.jpg?v=638344988705130000336410MXNPublicAffairsInStock/Ebooks/An essential and riveting (Jonathan Haidt) account of the small communities of propagandists revolutionizing politics, culture, and societyInvisible Rulers is about a profound transformation in power and influence that is altering our politics, our local government, and even our relationships with friends and neighbors. Today, small communities of propagandists increasingly shape public opinion and even control our relationship to the truth. Our shared reality has splintered into discrete bespoke realities driven by algorithms, influencers, and curated content. Very little can bridge the divide, thereby making democratic consensus nearly impossible to achieve. Renée DiResta exposes how these propagandists and their followers undermine the institutions that make society work, from anti-vaccine zealots who flood social media with fringe viewpoints to influencers who use AI-generated images to manipulate our perception of reality. She also provides readers with a new conception of civics that helps us understand and fight back against these new invisible rulers....2147282Invisible Rulers336410https://www.gandhi.com.mx/invisible-rulers/phttps://gandhi.vtexassets.com/arquivos/ids/1925594/7e029722-7df0-402d-9b77-01dd5dbfe312.jpg?v=638344988705130000InStockMXN99999DIEbook20249781541703391_W3siaWQiOiJjODczOTUxNy03YTE1LTQ4YmYtYjM1Ni04NDcwOGZkM2RmMzkiLCJsaXN0UHJpY2UiOjQwMCwiZGlzY291bnQiOjcyLCJzZWxsaW5nUHJpY2UiOjMyOCwiaW5jbHVkZXNUYXgiOnRydWUsInByaWNlVHlwZSI6Ildob2xlc2FsZSIsImN1cnJlbmN5IjoiTVhOIiwiZnJvbSI6IjIwMjQtMTItMDFUMDA6MDA6MDBaIiwicmVnaW9uIjoiTVgiLCJpc1ByZW9yZGVyIjpmYWxzZX1d9781541703391_A brilliant, original investigation into the radical shift of power as invisible rulers create bespoke realities revolutionizing politics, culture, and society.Anyone who wishes to destroy legitimate political and social power has a new weapon. It is the anarchists dream, a force so shockingly effective that its destructive power seems limitless. Scientific proof is powerless in front of it; democratic validity is bulldozed by it; leaders are humiliated by it.What we used to call influence has become something violently toxic. Renée DiResta gives us a powerful original framing to explain how it now shapes public opinion through a virtual rumor mill of niche propagandists. While they position themselves as trustworthy Davids, their reach, influence, and economics make them classic Goliaths, invisible rulers who create bespoke realities that control the destinies of millions of people, their work driven by a simple maxim: if you make it trend, you make it true.By revealing the machinery and the dynamics of the interplay between influencers, algorithms, and online crowds, DiResta vividly illustrates the way belief in the fundamental legitimacy of institutions that make society work is deliberately undermined. This alternate system for shaping public opinion, unexamined until now, is rewriting the relationship between the people and their government in profoundly disturbing ways.From taking on and defeating Californias anti-vaxxers a decade ago to uncovering the ways that China and Russia target the American public and our elections, - and now herself a target of Congressmen Jim Jordan and hyper-partisans of the lunatic fringe DiResta has not merely been an observer of the machinery promulgating the Big Lie and the unyielding culture wars. As analyst, investigator, and participant, she provides unprecedented insight into the way influencers shape the opinion and behavior of massive crowds, with the power to drive those crowds into battle while bearing no responsibility for the consequences....9781541703391_PublicAffairslibro_electonico_16b706f1-1da1-3806-b2de-cedd8892d5a1_9781541703391;9781541703391_9781541703391Renee DiRestaInglésMéxico2024-06-11T00:00:00+00:00https://getbook.kobo.com/koboid-prod-public/hachetteuk-epub-c6606b51-3405-4d4a-b21c-f60aa7288457.epub2024-06-11T00:00:00+00:00PublicAffairs