2248883Jugaad Innovationhttps://www.gandhi.com.mx/jugaad-innovation/phttps://gandhi.vtexassets.com/arquivos/ids/1877213/b8b7d186-f7bc-4acf-962e-41eee3791ea2.jpg?v=638342109589170000410570MXNWileyInStock/Ebooks/"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]." The EconomistA frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we cant rely on the old formula that has sustained innovation efforts for decadesexpensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world.<ul><li>Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart</li><li>Features twenty case studies on large corporations from around the worldGoogle, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and morethat are actively practicing jugaad innovation</li><li>The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more</li><li>Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States</li></ul>This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the Westand how to bring jugaad practices to their organizations....2075510Jugaad Innovation410570https://www.gandhi.com.mx/jugaad-innovation/phttps://gandhi.vtexassets.com/arquivos/ids/1877213/b8b7d186-f7bc-4acf-962e-41eee3791ea2.jpg?v=638342109589170000InStockMXN99999DIEbook20129781118283233_W3siaWQiOiIwNmY5YjIwMy1lODJmLTRkZjYtOWU3Zi03ZmE3YTEwMDQ1MDQiLCJsaXN0UHJpY2UiOjU3MCwiZGlzY291bnQiOjE2MCwic2VsbGluZ1ByaWNlIjo0MTAsImluY2x1ZGVzVGF4Ijp0cnVlLCJwcmljZVR5cGUiOiJXaG9sZXNhbGUiLCJjdXJyZW5jeSI6Ik1YTiIsImZyb20iOiIyMDI0LTA5LTE4VDA5OjAwOjAwWiIsInJlZ2lvbiI6Ik1YIiwiaXNQcmVvcmRlciI6ZmFsc2V9XQ==9781118283233_Jugaad Innovation is the most comprehensive book yet to appear on the subject of frugal innovation. The EconomistA frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we cant rely on the old formula that has sustained innovation efforts for decadesexpensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world.<ul><li>Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart</li><li>Features twenty case studies on large corporations from around the worldGoogle, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and morethat are actively practicing jugaad innovation</li><li>The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more</li><li>Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States</li></ul>This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the Westand how to bring jugaad practices to their organizations....9781118283233_Wileylibro_electonico_fee24695-73cd-47c5-b754-89cec3bb1db0_9781118283233;9781118283233_9781118283233Simone AhujaInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/wiley-epub-cdff4d6e-d70a-4140-afa5-e11161df7603.epub2012-03-12T00:00:00+00:00Wiley