Envío gratis siempre a todo México.
Haz clic para hacer zoom
Not Available
Kellogg on Marketing
Cargando comentarios…
Comparte
$748
Envío gratis siempre
Comentarios
Cargando el resumen…
Cargando comentarios…
product
312079Kellogg on Marketinghttps://www.gandhi.com.mx/kellogg-on-marketing-2/phttps://gandhi.vtexassets.com/arquivos/ids/1583221/4f12f129-3a8b-494b-a7ca-9496911ac7c7.jpg?v=638338408744870000748748MXNG&D MediaInStock/Audiolibros/<p><strong>The ultimate marketing resource from the worlds leading scholars</strong></p><p>From the worlds #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.</p><p>Youll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.</p><p>Listeners will also find:</p><ul><li>Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands</li><li>Strategies for creating loyal customers and developing personalization at scale</li><li>Strategies for designing effective omni-channel marketing platforms</li><li>Strategies for crafting a successful cross-platform communications campaigns</li><li>Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programs</li></ul><p>An indispensable resource for any professional expected to contribute to their organizations marketing efforts or business growth, <em>Kellogg on Marketing, Third Edition,</em> also earn a place in curricula of the business school educating the next generation of business leaders.</p>...313287Kellogg on Marketing748748https://www.gandhi.com.mx/kellogg-on-marketing-2/phttps://gandhi.vtexassets.com/arquivos/ids/1583221/4f12f129-3a8b-494b-a7ca-9496911ac7c7.jpg?v=638338408744870000InStockMXN99999DIAudiolibro20239781722552312_W3siaWQiOiI1ZmViNzczYy03OTk1LTRlZjUtYTgxMy1hNDEyNGVlNzlmZmYiLCJsaXN0UHJpY2UiOjc2MCwiZGlzY291bnQiOjAsInNlbGxpbmdQcmljZSI6NzYwLCJpbmNsdWRlc1RheCI6dHJ1ZSwicHJpY2VUeXBlIjoiV2hvbGVzYWxlIiwiY3VycmVuY3kiOiJNWE4iLCJmcm9tIjoiMjAyNS0wMi0wNlQxOTowMDowMFoiLCJyZWdpb24iOiJNWCIsImlzUHJlb3JkZXIiOmZhbHNlLCJpc0VsaWdpYmxlRm9yQ3JlZGl0VHJpYWwiOmZhbHNlfV0=9781722552312_<p><strong>The ultimate marketing resource from the worlds leading scholars</strong></p><p>From the worlds #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.</p><p>Youll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.</p><p>Listeners will also find:</p><ul><li>Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands</li><li>Strategies for creating loyal customers and developing personalization at scale</li><li>Strategies for designing effective omni-channel marketing platforms</li><li>Strategies for crafting a successful cross-platform communications campaigns</li><li>Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programs</li></ul><p>An indispensable resource for any professional expected to contribute to their organizations marketing efforts or business growth, <em>Kellogg on Marketing, Third Edition,</em> also earn a place in curricula of the business school educating the next generation of business leaders.</p>...9781722552312_G&D Mediaaudiolibro_89118278-f901-3c7c-a4ad-d95c39408b3f_9781722552312;9781722552312_9781722552312InglésMéxicoNoMINUTE2023-06-27T00:00:00+00:00G&D Media