9781351610698_

Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. Corporations typically exhibit greater discipline in tracking and accounting for their office furniture than their data.

Infonomics is the theory, study, and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling, and deployment of information assets. This book specifically shows:

CEOs and business leaders how to more fully wield information as a corporate asset
CIOs how to improve the flow and accessibility of information
CFOs how to help their organizations measure the actual and latent value in their information assets.

More directly, this book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more infosavvy.

Author Douglas Laney has spent years researching and developing Infonomics and advising organizations on the infinite opportunities to monetize, manage, and measure information. This book delivers a set of new ideas, frameworks, evidence, and even approaches adapted from other disciplines on how to administer, wield, and understand the value of information. Infonomics can help organizations not only to better develop, sell, and market their offerings, but to transform their organizations altogether.

Doug Laney masterfully weaves together a collection of great examples with a solid framework to guide readers on how to gain competitive advantage through what he labels the unruly asset data. The framework is comprehensive, the advice practical and the success stories global and across industries and applications. Liz Rowe, Chief Data Officer, State of New Jersey

A must read for anybody who wants to survive in a data centric world.Shaun Adams, Head of Data Science, Betterbathrooms.com

Phenomenal! An absolute must read for data practitioners, business leaders and technology strategists. Dougs lucid style has a set a new standard in providing intelligible material in the field of information economics. His passion and knowledge on the subject exudes thru his literature and inspires individuals like me. Ruchi Rajasekhar, Principal Data Architect, MISO Energy

I highly recommend Infonomics to all aspiring analytics leaders. Doug Laneys work gives readers a deeper understanding of how and why information should be monetized and managed as an enterprise asset. Laneys assertion that accounting should recognize information as a capital asset is quite convincing and one I agree with. Infonomics enjoyably echoes that sentiment! Matt Green, independent business analytics consultant, Atlanta area

If you care about the digital economy, and you should, read this book. Tanya Shuckhart, Analyst Relations Lead, IRI Worldwide

...(*_*)9789584227188_

Hasta el momento en que su padre decide suicidarse, la vida de Marcos parece normal. Va al colegio, lee novelas de aventuras, tiene su grupo de amigos, de vez en cuando le ayuda a su viejo en la tienda de barrio que les da de comer.
Sin embargo, a partir de ese día, Marcos debe convertirse en hombre y valerse por sí mismo. Una apasionante historia se desata cuando descubre que, en un oscuro y alejado centro para enfermos mentales, vive un hermano suyo del que no tenía noticia, un personaje luminoso que le cambiará la vida para siempre. A partir de ese instante, los acontecimientos se convierten en una carrera desaforada, en un acontecer atropellado y surcado por el misterio.
En ese constante trasegar, la reaparición de un rito prohibido muy antiguo le da un giro definitivo a la historia. Marcos se adentrará, entonces, en los espacios más recónditos del alma humana.
Apocalipsis es una disección de las pasiones más profundas del hombre, un viaje por los vericuetos del cuerpo y el espíritu, una vibrante reflexión sobre el hecho de estar vivos. Además, con este libro, el número diez de una saga que empezó hace más de quince años, Mario Mendoza cierra el ciclo que inició con La ciudad de los umbrales y salda cuentas con las preocupaciones que han dado lugar a su obra.

(*_*)9789584239457_Apocalipsis es una disección de las pasiones más profundas del hombre

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Mario Mendoza