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Thomas Zoega
Leading Transformation
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2245644Leading Transformationhttps://www.gandhi.com.mx/leading-transformation/phttps://gandhi.vtexassets.com/arquivos/ids/1871606/57675e36-a7d1-42a5-9042-43305d816493.jpg?v=638342100283100000446619MXNHarvard Business Review PressInStock/Ebooks/<p>The only way to lead breakthrough change is by overcoming the human foibles and biases--incrementalism, habits and routines, discomfort with ambiguity, politics and fear--that hold people back. This book reveals an innovative process, and an unusual set of tools, grounded in the latest research in psychology, neuroscience, economics, and management, that organizations like Lowes, IKEA, Levis, Google, and even the United Nations have used to transcend the real human challenges of transformation.</p><ul><li>Creative and exciting new tools, designed to be used with employees, customers, non-customers, and even investors, for dealing with the hardest part of any kind of organizational transformation--the human barriers that stand in the way.</li><li>Step-by-step guidance for how to implement the process, use the tools, and align people on a compelling vision of the future and how to create it.</li><li>Inside story from the manager who first implemented this process at Lowes and has since received international attention and acclaim for what he accomplished (Lowes was just ranked #1 in innovation on the <em>Fortune</em> 500 list. The company went from unranked to #1).</li></ul><p>Audience:</p><ul><li>Leaders in established organizations seeking to drive change--the "Kyles" of the world</li><li>Senior leaders struggling with what tomorrow looks like</li><li>Entrepreneurs</li><li>Consultants</li><li>Academics, especially those building the new field of "behavioral innovation"</li></ul><p>Announced first printing: 30,000<br />Laydown goal: 5,500</p>...2071455Leading Transformation446619https://www.gandhi.com.mx/leading-transformation/phttps://gandhi.vtexassets.com/arquivos/ids/1871606/57675e36-a7d1-42a5-9042-43305d816493.jpg?v=638342100283100000InStockMXN99999DIEbook20189781633696556_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9781633696556_<p><strong>New Tools to Overcome the Human Barriers to Change</strong></p><p>Leaders know that their job is to transform their organizations to keep pace with technology and an ever-changing business environment. They also know that they are bound to fail in doing so. But this discouraging prospect is not because they wont be able to solve a technological or strategic problem. Leaders will fail because of intractable human responses associated with change--responses such as fear, ingrained habits, politics, incrementalism, and lack of imagination. These stumbling blocks always arise when we humans are faced with change, but what if we had a way to transcend them?</p><p>This book reveals a radical new method for doing just that.</p><p>Written by the executive who designed and implemented it, the neuroscientist who helped make it work, and the academic who explains why it works and how to do it, <em>Leading Transformation</em> introduces an innovative yet proven process for creating breakthrough change.</p><p>Divided into three steps--envisioning the possible, breaking down resistance, and prototyping the future--this process uses cutting-edge tools such as science fiction, cartoons, rap music, artifact trails, and neuroprototypes to overcome peoples inability to imagine or react to what doesnt yet exist, override powerful habits and routines that prevent them from changing, and create compelling narratives about the organizations future and how to get there.</p><p>Showing how these tools have been used successfully by companies such as Lowes, Walmart, Pepsi, IKEA, Google, Microsoft, and others, the process revealed in this book gives leaders the means to transcend the human barriers that block change and lead their organizations confidently into the future.</p>(*_*)9781633696556_<p>The only way to lead breakthrough change is by overcoming the human foibles and biases--incrementalism, habits and routines, discomfort with ambiguity, politics and fear--that hold people back. This book reveals an innovative process, and an unusual set of tools, grounded in the latest research in psychology, neuroscience, economics, and management, that organizations like Lowes, IKEA, Levis, Google, and even the United Nations have used to transcend the real human challenges of transformation.</p><ul><li>Creative and exciting new tools, designed to be used with employees, customers, non-customers, and even investors, for dealing with the hardest part of any kind of organizational transformation--the human barriers that stand in the way.</li><li>Step-by-step guidance for how to implement the process, use the tools, and align people on a compelling vision of the future and how to create it.</li><li>Inside story from the manager who first implemented this process at Lowes and has since received international attention and acclaim for what he accomplished (Lowes was just ranked #1 in innovation on the <em>Fortune</em> 500 list. The company went from unranked to #1).</li></ul><p>Audience:</p><ul><li>Leaders in established organizations seeking to drive change--the "Kyles" of the world</li><li>Senior leaders struggling with what tomorrow looks like</li><li>Entrepreneurs</li><li>Consultants</li><li>Academics, especially those building the new field of "behavioral innovation"</li></ul><p>Announced first printing: 30,000<br />Laydown goal: 5,500</p>...9781633696556_Harvard Business Review Presslibro_electonico_3bf38af6-3229-3e13-b379-bd9755b8603c_9781633696556;9781633696556_9781633696556Thomas ZoegaInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/ingram50-epub-45d489e8-2718-4f17-bb6a-8978c481038a.epub2018-10-16T00:00:00+00:00Harvard Business Review Press