2248188Made to Stickhttps://www.gandhi.com.mx/made-to-stick/phttps://gandhi.vtexassets.com/arquivos/ids/1870625/4a15f92c-9867-45df-a35a-962f08333f8c.jpg?v=638342098578870000269374MXNRandom House Publishing GroupInStock/Ebooks/NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.Anyone interested in influencing othersto buy, to vote, to learn, to diet, to give to charity or to start a revolutioncan learn from this book.The Washington PostMark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideasentrepreneurs, teachers, politicians, and journalistsstruggle to make them stick.In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kindsfrom the infamous kidney theft ring hoax to a coachs lessons on sportsmanship to a vision for a new product at Sonydraw their power from the same six traits.Made to Stick will transform the way you communicate. Its a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideasand tells us how we can apply these rules to making our own messages stick....2078994Made to Stick269374https://www.gandhi.com.mx/made-to-stick/phttps://gandhi.vtexassets.com/arquivos/ids/1870625/4a15f92c-9867-45df-a35a-962f08333f8c.jpg?v=638342098578870000InStockMXN99999DIEbook20079781588365965_W3siaWQiOiJlZjlkOGZiNS1iZTA1LTQyYTEtYWQzNy01ZjYzMTk5ODUzM2QiLCJsaXN0UHJpY2UiOjM1MCwiZGlzY291bnQiOjk4LCJzZWxsaW5nUHJpY2UiOjI1MiwiaW5jbHVkZXNUYXgiOnRydWUsInByaWNlVHlwZSI6Ildob2xlc2FsZSIsImN1cnJlbmN5IjoiTVhOIiwiZnJvbSI6IjIwMjUtMDItMDVUMDg6MDA6MDBaIiwicmVnaW9uIjoiTVgiLCJpc1ByZW9yZGVyIjpmYWxzZX1d9781588365965_NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.Anyone interested in influencing othersto buy, to vote, to learn, to diet, to give to charity or to start a revolutioncan learn from this book.The Washington PostMark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideasentrepreneurs, teachers, politicians, and journalistsstruggle to make them stick.In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kindsfrom the infamous kidney theft ring hoax to a coachs lessons on sportsmanship to a vision for a new product at Sonydraw their power from the same six traits.Made to Stick will transform the way you communicate. Its a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideasand tells us how we can apply these rules to making our own messages stick....9781588365965_Random House Publishing Grouplibro_electonico_e8910085-c29a-4962-9658-12635e13b513_9781588365965;9781588365965_9781588365965Dan HeathInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/RandomHouse-epub-dafca747-c941-4202-90b6-523378a5415d.epub2007-01-02T00:00:00+00:00Random House Publishing Group