Envío gratis siempre a todo México.
Haz clic para hacer zoom
Not Available
Madison Avenue Manslaughter 3rd Edition
Cargando comentarios…
Comparte
$205
Envío gratis siempre
Comentarios
Cargando el resumen…
Cargando comentarios…
product
7487700Madison Avenue Manslaughter 3rd Editionhttps://www.gandhi.com.mx/madison-avenue-manslaughter-3rd-edition-9781917391399/phttps://gandhi.vtexassets.com/arquivos/ids/7093349/image.jpg?v=638815496517970000https://gandhi.vtexassets.com/arquivos/ids/7093345/image.jpg?v=638815496490700000205205MXNLID PublishingInStock/Ebooks/<p>The advertising industry has reached a critical, even dangerous point in its development agencies destroy themselves by doing increased work for declining fees so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a recipe for disaster. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the worlds first effective definition of the real agency problem. Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of mad men, to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.</p>...7111910Madison Avenue Manslaughter 3rd Edition205205https://www.gandhi.com.mx/madison-avenue-manslaughter-3rd-edition-9781917391399/phttps://gandhi.vtexassets.com/arquivos/ids/7093349/image.jpg?v=638815496517970000https://gandhi.vtexassets.com/arquivos/ids/7093345/image.jpg?v=638815496490700000InStockMXN99999DIEbook2025Inglés