Managing the Retail Supply Chain

Editorial: Kogan Page
Precio $1,192 Precio Gandhi $1,073

Managing the Retail Supply Chain

Managing the Retail Supply Chain

Editorial: Kogan Page
ISBN
2b377e31-da14-38ab-97c1-90cc657292bb
Buying, merchandising and the supply chain are inextricably linked. Product merchandisers play a key role within retail, as profits can be affected by how successfully they undertake their work. Merchandisers set prices to maximise profits and manage the performance of ranges, planning promotions and mark-downs as necessary. They also oversee delivery and distribution of stock and deal with suppliers. Their connection with and understanding of the supply chain is vital. Supported by theories, explanations and real-life examples, Managing the Retail Supply Chain looks at concepts and core themes that run across all sectors. Many businesses use a one-size-fits-all solution for any issues which arise, leading to big problems. ***Managing the Retail Supply Chain***presents numerous examples of different business models adopted by a variety of companies. Covering basic principles of retail supply chain, KPIs, merchandise planning and demand planning as well as omnichannel, vertical integration, on-shelf availability and e-commerce, Managing the Retail Supply Chain is an essential guide for anyone involved in or studying retail supply chains and merchandising.
  • Categoría BISAC BUS076000
  • Formato Epub 3
  • Idioma Inglés
  • Año 2018
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