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James Kalbach
Mapping Experiences
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973072Mapping Experienceshttps://www.gandhi.com.mx/mapping-experiences-2/phttps://gandhi.vtexassets.com/arquivos/ids/191562/0900b007-82d8-43e4-b792-f9ef73b886f3.jpg?v=638333752678900000327454MXNOReilly MediaInStock/Ebooks/<p>Customers who have inconsistent experiences with products and services are understandably frustrated. But its worse for organizations that cant pinpoint the causes of these problems because theyre too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions.</p><p>Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isnt just about product and service design; its about understanding the human condition.</p><ul><li>Emphasize recent changes in business using the latest mapping techniques</li><li>Create diagrams that account for multichannel experiences as well as ecosystem design</li><li>Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability</li><li>Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence</li></ul>...966710Mapping Experiences327454https://www.gandhi.com.mx/mapping-experiences-2/phttps://gandhi.vtexassets.com/arquivos/ids/191562/0900b007-82d8-43e4-b792-f9ef73b886f3.jpg?v=638333752678900000InStockMXN99999DIEbook20209781492076582_W3siaWQiOiIxZWVhY2ZkYy1mZmI3LTQ1ZjUtYjVmNC1mNTBjZDI4MThkNDgiLCJsaXN0UHJpY2UiOjQ1NCwiZGlzY291bnQiOjEyNywic2VsbGluZ1ByaWNlIjozMjcsImluY2x1ZGVzVGF4Ijp0cnVlLCJwcmljZVR5cGUiOiJXaG9sZXNhbGUiLCJjdXJyZW5jeSI6Ik1YTiIsImZyb20iOiIyMDI0LTA1LTE4VDIzOjAwOjAwWiIsInJlZ2lvbiI6Ik1YIiwiaXNQcmVvcmRlciI6ZmFsc2V9XQ==9781492076582_<p>Customers who have inconsistent experiences with products and services are understandably frustrated. But its worse for organizations that cant pinpoint the causes of these problems because theyre too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions.</p><p>Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isnt just about product and service design; its about understanding the human condition.</p><ul><li>Emphasize recent changes in business using the latest mapping techniques</li><li>Create diagrams that account for multichannel experiences as well as ecosystem design</li><li>Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability</li><li>Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence</li></ul>(*_*)9781492076582_<p>Customers who have inconsistent experiences with products and services are understandably frustrated. But its worse for organizations that cant pinpoint the causes of these problems because theyre too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions.</p><p>Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isnt just about product and service design; its about understanding the human condition.</p><ul><li>Emphasize recent changes in business using the latest mapping techniques</li><li>Create diagrams that account for multichannel experiences as well as ecosystem design</li><li>Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability</li><li>Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence</li></ul>...9781492076582_OReilly Medialibro_electonico_df4cc984-1639-3257-93f3-18eb2a60ebba_9781492076582;9781492076582_9781492076582James KalbachInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/oreilly-epub-0c4d59c5-a4bf-42e4-82d9-6b96ab365953.epub2020-11-23T00:00:00+00:00OReilly Media