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SAGE Publications 9781446243954

Marketing

Autor: James Fitchett,Gavin Jack,Ming Lim,Michael Saren,Mark Tadajewski,Nick Ellis,Matthew Higgins

Editorial: SAGE Publications

Marketing

Disponibilidad: En existencia

Precio normal: $ 1,304

precio gandhi $ 1,173

Información adicional

SKU

526e412a-8710-4de6-af89-e88be608be1d

Editorial

SAGE Publications

Género

No

Idioma

INGLéS

Formato

ePub

Compatible con los siguientes dispositivos:

Android

Lectores electrónicos Kobo

Computadora de escritorio

iOs

Windows

Sinopsis

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and ... Ver más

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