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Marketing and Dysfunctional Consumer Behaviour
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7502870Marketing and Dysfunctional Consumer Behaviourhttps://www.gandhi.com.mx/marketing-and-dysfunctional-consumer-behaviour-9783031891625/phttps://gandhi.vtexassets.com/arquivos/ids/7110572/image.jpg?v=638821105300200000https://gandhi.vtexassets.com/arquivos/ids/7110561/image.jpg?v=63882110527880000017561951MXNSpringer Nature SwitzerlandInStock/Ebooks/<p>This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing strategies and actions can significantly influence these behaviors. Using a mixed-method approach, the book reviews existing literature and presents empirical findings related to compulsive buying and gambling. It also discusses the implications of marketings role in fostering these behaviors, aiming to inform both academic discourse and the responsibilities of marketers. This work is essential for scholars and practitioners seeking to understand dysfunctional consumer behaviors and the impact of marketing strategies on consumer well-being.</p>...7124329Marketing and Dysfunctional Consumer Behaviour17561951https://www.gandhi.com.mx/marketing-and-dysfunctional-consumer-behaviour-9783031891625/phttps://gandhi.vtexassets.com/arquivos/ids/7110572/image.jpg?v=638821105300200000https://gandhi.vtexassets.com/arquivos/ids/7110561/image.jpg?v=638821105278800000InStockMXN99999DIEbook20259783031891625_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9783031891625_<p>This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing strategies and actions can significantly influence these behaviors. Using a mixed-method approach, the book reviews existing literature and presents empirical findings related to compulsive buying and gambling. It also discusses the implications of marketings role in fostering these behaviors, aiming to inform both academic discourse and the responsibilities of marketers. This work is essential for scholars and practitioners seeking to understand dysfunctional consumer behaviors and the impact of marketing strategies on consumer well-being.</p>...9783031891625_Springer Nature Switzerlandlibro_electonico_9783031891625_9783031891625Gioele ZamparoInglésMéxico2025-06-05T00:00:00+00:002025-05-05T00:00:00+00:00Springer Nature Switzerland